Esther Dyson gave a keynote this morning that I missed because the hotel room clock was set two hours behind (spring forward, not back!). Right now there are some industry incumbents doing blogging 101. Content distributor NewsTex is licensing blog comment and distributing as “commentary” to customers such as Financial Services BigCos and through LexisNexis. Rafat Ali is here, waiting to make his move. It’s easy to write off some of the incumbents for not knowing what they are talking about, but we have a lot to learn from them.

Rumor has it that Marc Canter set up an unconference across the street, but has extended the idea beyond having no panelists to having no attendees.

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Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.