All Posts Tagged Tag: ‘bruce clay’
This week, Bruce Clay, a respected search engine marketing agency (whose founder WebProNews has interviewed many times) launched something called Local Paid Inclusion. The official description said: Local Paid Inclusion is a Google, Yahoo and Bing contracted service and is offered as an approved official program in cooperation with those search engines. Local Paid Inclusion promotes a local business’ profile …
As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.
Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts?
Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
In a recent report, Hitwise said that the length of search queries has increased over the past year. Longer search queries, averaging searches of 5+ words in length, have increased 10% from January ’08 to January ’09 they noted.
Ask has an interesting blog post up interpreting this data, and the gist of it is summed up with this paragraph from it:
Bruce Clay, Inc. has released two new search engine optimization tools that are available for free on bruceclay.com
The new tools are the Search Engine Optimization/KSP tool and SEMToolBar. Both tools aggregate select data from Google, Microsoft and Yahoo and provide relevant SEO information.
At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled "Top-Shelf Organic SEO" in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce was good enough to take the time to speak with our own Michael McDonald in a one-on-one interview about personal search, which can be viewed in the video below.