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Brodeur Articles

Study Looks at How Journalists Use Blogs

In a recent study by Omnicom Group’s Brodeur and Marketwire about how

How Blogs Influence The Media
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Blogs have an impact not only on the speed and availability of the news, but also shape the tone and editorial direction of reporting a survey of U.S. journalists by Brodeur finds.

Blogs are a regular source for journalists with more than three quarters viewing blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue. Almost 70 percent of all reporters check a blog list on a regular basis. Twenty percent said they spend more than an hour per day reading blogs. Fifty-seven percent said they read blogs two to three times a week.