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	<title>WebProNews &#187; broadband market</title>
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		<title>Google Expands On Net Neutrality Issues</title>
		<link>http://www.webpronews.com/google-expands-on-net-neutrality-issues-2007-06</link>
		<comments>http://www.webpronews.com/google-expands-on-net-neutrality-issues-2007-06#comments</comments>
		<pubDate>Fri, 29 Jun 2007 17:16:53 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[broadband market]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Net Neutrality]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Neutrality]]></category>
		<category><![CDATA[Richard Whitt]]></category>
		<category><![CDATA[type-based differentiation]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=38862</guid>
		<description><![CDATA[<p>Richard Whitt, Washington Telecom and Media Counsel Google has put together a three-part blog post outlining Google's approach to Net Neutrality, what the company feels is okay for broadband providers to do, what's not okay, and where they have misled the public. <br />
]]></description>
			<content:encoded><![CDATA[<p>Richard Whitt, Washington Telecom and Media Counsel Google has put together a three-part blog post outlining Google&#8217;s approach to Net Neutrality, what the company feels is okay for broadband providers to do, what&#8217;s not okay, and where they have misled the public. <br />
<span id="more-38862"></span> <br />
Whitt addresses three main topics in the series: the broadband market; type-based differentiation; and payment for bandwidth. </p>
<p>&quot;I believe it is important for companies like Google to establish a place of meaningful dialogue with the general public,&quot; he writes, &quot;and to open our policy advocacy role to outside analysis &#8212; and yes, criticism.&quot; </p>
<p>Following is a quick summary of Whitt&#8217;s main points. </p>
<p><strong>What Type of Network control is okay for access providers? </strong></p>
<blockquote><p>1.&nbsp;&nbsp;&nbsp; Manage their network with content-neutral practices to neutralize &quot;objective network harms,&quot; like denial of service (DOS) attacks, viruses, and worms.
</p></blockquote>
<blockquote><p>2.&nbsp;&nbsp;&nbsp; To prioritize packets of a certain application type, like video, because there are tangible end-user benefits such as video quality. 
</p></blockquote>
<blockquote><p>3.&nbsp;&nbsp;&nbsp; Prioritization based upon objective criteria such as latency or jitter, applied in an even-handed manner. </p></blockquote>
<p><strong>Not okay. </strong></p>
<p>Prioritization used for discriminatory purposes, such as degrading or prioritizing certain applications based on an intention to impair the offerings of competitors. &quot;[S]uch practices should be prohibited as unreasonable,&quot; said Whitt. </p>
<p><strong>AT&amp;T&#8217;s Full of It</strong></p>
<p>Former AT&amp;T CEO Ed Whitacre complained that Google and others would have to pay to use his &quot;pipes.&quot; However, Whitt confirms what everybody knew. They already do pay for it: </p>
<blockquote><p><em>Web companies must arrange with network operators to: carry the data traffic from company facilities to their Web servers over local telecom lines (the &ldquo;last mile&rdquo;); carry the data traffic from the Web servers into the Internet over high-speed, high-capacity data lines (&ldquo;special access&rdquo;); and carry the data traffic over the numerous interconnected networks that make up the Internet (the &ldquo;Internet backbone&rdquo;). </em></p>
<p><em>To accomplish these important connectivity and transport functions in a fast and effective manner, Internet companies collectively pay many billions of dollars per year to network operators, which fully compensates them for their network investment. </em></p></blockquote>
<p><strong>There Is No Competition In the Broadband Market</strong></p>
<blockquote><p>1.&nbsp;&nbsp;&nbsp; Phone and Cable companies control 99.6% of the broadband market<br />
2.&nbsp;&nbsp;&nbsp; Alternative broadband does not compete in terms of speed, price, or availability.<br />
3.&nbsp;&nbsp;&nbsp; Entry costs are enormous. <br />
4.&nbsp;&nbsp;&nbsp; Switching costs for consumers are too punitive. </p></blockquote>
<p>
&quot;Together, these salient factors &#8212; excessive market concentration, no viable competitors, considerable consumer switching costs, and substantial barriers to entry &#8212; should lead policymakers to conclude that there is a major competition problem in the broadband market.&quot; </p>
<p>Check out Whitt&#8217;s full, detailed posts on the <a title="Broadband market" href="http://googlepublicpolicy.blogspot.com/2007/06/net-neutrality-cont-part-1-broadband.html">broadband market</a>, <a title="Type based differentiation" href="http://googlepublicpolicy.blogspot.com/2007/06/net-neutrality-cont-part-2-type-based.html">type-based differentiation</a>, and <a title="payment for bandwitdth" href="http://googlepublicpolicy.blogspot.com/2007/06/net-neutrality-cont-part-3-payment-for.html">paying for bandwidth</a>. </p>
<p>
</p></p>
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