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British Telecom

British Telecom's Doing ISP-Based Behavioral Targeting Syndicate content

British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it's on an opt-in basis...so far. "Around 10,000 customers will be invited to opt in to the trial when they commence their browsing session. We will issue invitations at random," said British Telecom.
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