All Posts Tagged Tag: ‘BrightLocal’

Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Facebook may be doing more with is ads to help local businesses, but local search is still much more effective. BrightLocal recently released results from a survey (via Search Engine Land) finding that local search drives more clicks and calls than any other marketing channel as well as greater ROI than any other digital marketing channel. The firm polled local …

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Google Shows More Local Business Results Than Bing Or Yahoo

According to a new report from local search marketing company BrightLocal, Google is more generous to local businesses than other search engines. Google, it says, displays more local pack results than Yahoo or bing, and is most confident inn the quality of its local data compared to Yahoo or Bing. Still, local businesses are being squeezed out of organic positions …

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Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate over 70%. We spoke with BrightLocal CEO Myles Anderson about some of the study’s findings. He told us, “I found …

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People Are Trusting Online Reviews More Than Ever

It appears that people are not only turning to online reviews for local businesses more and more, but they are actually trusting them more than ever despite all the media coverage questioning their legitimacy. If people are trusting what they read about businesses online more, do you view this as a good thing or bad thing? Let us know in …

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