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Brian Fetherstonhaugh
OgilvyOne Worldwide CEO Hails Digital Marketing
Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing." In it, Fetherstonhaugh stressed that marketers do indeed need to get online.
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The Rise of Horizontal Content Sites
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Reaching Your Audience Through Online Video
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Near the end of September, Yahoo began a new branding campaign in an...
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