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Brett Crosby Articles

4 New Updates Coming to Google Analytics

At eMetrics in San Jose, Google’s Brett Crosby announced 4 new features that are coming to Google Analytics. The features are aimed specifically at the more advanced users of the tool. They are:

Dealing With Bounce Rates And Hippos
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Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.