brands Articles

Brands to be Passionate About

Everyone has brands that they are passionate about.

Brands and Community

Brands love community. But do they know what it is? The growth of social networks has forced marketeers to view their consumers differently.

ad:tech Chicago 2006 – Day Two Roundup

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day.

ad:tech Chicago 2006 – Day One Roundup

The first day here at ad:tech Chicago was pretty good. I covered 3 sessions over at Online Marketing Blog and at the ad:tech blog.

Building A Brand With Podcasts

Speakers at a morning session at the Syndicate Conference discussed ways to use one form of syndication, the podcast, to build and enhance a brand name.

Bloggers Impact Brands in Europe

According to a new report from Jupiter, the growth of consumer created content has already had a wide influence and may seriously impact on brand communications in Europe.

Three Audiences, Three Different Cultures

You might think that the trick to good speaking is speaking well. Being confident. Having interesting content. And all that.

Brands, Blogs & Search in 2006

The Magazine DM News publishes a supplement called “Outlook” each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing.

Top Brands In ’05; Trump, Youre Fired

Google, Oprah, hybrid cars are in; Britney, reality shows, and SUVs are out, according to the 2005 ImagePower Newsmaker Brands Survey that identifies which high-profile brands came out on top in consumers’ minds, which brands suffered this past year.

Search Is FAR From Being Done

The dinner tonight was really fun. Renee and Paul Mooney put together quite a great group of more than 30 geeks.

TV Brands … The Web Influences

Yesterday I moderated a panel at MediaPost’s Forecast 2006 conference. The challenge before the panel was to resolve this question …

Nielsen/NetRating Identifies Top Brands And Parents In Portals

How does this relate to the search marketer? Ah well that’s the story for our readers isn’t it. Well, we’ve got that too. They also ranked the top 10 web site by parent company and top 10 web sites by brand as well as the time spent per person combined in both home and work. This is where the tale really is told.

Heinz Acquires Big Sauce Brands

H.J. Heinz Company, of Heinz Ketchup fame, has agreed to buy Groupe Danone, which makes HP and Lea & Perrins sauces. The deal is for about $855 million in cash.

Limited Brands Profits Drop 76%

With higher expenses and lower revenue, retail chain operator Limited Brands Inc. reported its first-quarter results which include a 76% decline in profit from last year.

Top Brands On The Net

BBC News: “eBay is the top brand name on the net, according to calculations by net monitoring company Envisional.

Fortune Brands Reports First Quarter Results

Leading consumer brands company, Fortune Brands today reported record results for the first quarter of 2005.

Pernod Ricard and Fortune Brands To Take Over Allied Domecq

Pernod Ricard and Fortune Brands have made an agreement to takeover Allied Domecq which makes Malibu Rum and Beefeater Gin.

Mattel Earnings Lower Than Last Year

Mattel reported 2005 first quarter financial results including net income of $6.5 million, or $0.02 per share, compared to last year’s first quarter net income of $9.0 million, or $0.02 per share.

Fortune Brands To Spin Off ACCO

Fortune Brands will spin off to shareholders its ACCO World Corporation office products unit.

IAC/InterActiveCorp Buys Cornerstone Brands

IAC/InterActiveCorp is acquiring Cornerstone Brands from a group of private investors, including principal shareholders Madison Dearborn Partners and JP Morgan Partners.

Support is Where Brands are Won and Lost

If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that’s when feelings are high. Today, most organizations pretty much wash their hands of the customer after they’ve sold them the product. This is a shot-sighted strategy.