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brands Articles

TV Brands … The Web Influences

Yesterday I moderated a panel at MediaPost’s Forecast 2006 conference. The challenge before the panel was to resolve this question …

Nielsen/NetRating Identifies Top Brands And Parents In Portals

How does this relate to the search marketer? Ah well that’s the story for our readers isn’t it. Well, we’ve got that too. They also ranked the top 10 web site by parent company and top 10 web sites by brand as well as the time spent per person combined in both home and work. This is where the tale really is told.

Heinz Acquires Big Sauce Brands

H.J. Heinz Company, of Heinz Ketchup fame, has agreed to buy Groupe Danone, which makes HP and Lea & Perrins sauces. The deal is for about $855 million in cash.

Limited Brands Profits Drop 76%

With higher expenses and lower revenue, retail chain operator Limited Brands Inc. reported its first-quarter results which include a 76% decline in profit from last year.

Top Brands On The Net

BBC News: “eBay is the top brand name on the net, according to calculations by net monitoring company Envisional.

Fortune Brands Reports First Quarter Results

Leading consumer brands company, Fortune Brands today reported record results for the first quarter of 2005.

Pernod Ricard and Fortune Brands To Take Over Allied Domecq

Pernod Ricard and Fortune Brands have made an agreement to takeover Allied Domecq which makes Malibu Rum and Beefeater Gin.

Mattel Earnings Lower Than Last Year

Mattel reported 2005 first quarter financial results including net income of $6.5 million, or $0.02 per share, compared to last year’s first quarter net income of $9.0 million, or $0.02 per share.

Fortune Brands To Spin Off ACCO

Fortune Brands will spin off to shareholders its ACCO World Corporation office products unit.

IAC/InterActiveCorp Buys Cornerstone Brands

IAC/InterActiveCorp is acquiring Cornerstone Brands from a group of private investors, including principal shareholders Madison Dearborn Partners and JP Morgan Partners.

Support is Where Brands are Won and Lost

If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that’s when feelings are high. Today, most organizations pretty much wash their hands of the customer after they’ve sold them the product. This is a shot-sighted strategy.

Google Brands Adsense Ads With Graphics

Google has started branding their Adsense Ads with Google graphics. This news has caused some interest in Google AdSense users.

Two High-ROI Methods for Increasing Your Brands Visibility on the Web

There was a time you could expect your brand’s site to appear in the top position for at least its own name on any search engine. But even that isn’t a guarantee anymore as competition for precious Top 5 positions becomes fiercer.

E-Mail Builds Brands

E-mail – today’s preferred business communication tool – provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let’s briefly examine how permission-based e-mail marketing positively affects:

Building Successful Brands On The Web

According to a global web-based survey by Interbrand, the Google brand had the most impact on people’s lives in 2002. Google beat established brands such as Coke and Apple. This illustrates how on the Web you build brands differently. It is less about how a brand looks than how it works.