brands Articles

Why Google’s Brand is Hurting its Offline Expansion Plans
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.

In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many traditional ad channels are very cautious, if not fearful, that Google will enter their space and devalue the existing offering.

The ROI of Blogging – Top Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. 

Someone’s Using My Brands!

I just tried to sign up with Google Talk in order to chat with Aaron Wall via IM.

A username is required, so my first attempt was for iBrian. Sorry, not available.

Okay, no big deal. It was popular enough to see the .com registered.

So I tried platinax. Sorry, not available. Huh? Platinax is my own unique company name. How can it not be available?

Thought Leadership To Build Brands and Nurture Leads

RainToday.com’s recent report "What’s Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing.

In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you and will want to speak with your sales reps.

Managing Emerging Brands, Dealing with PR Fallout

It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me.

No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have on the operation of their site – having implemented procedures to deal with comment spam, crap submissions and the like, Slashdot is still doing fine.  So why are newer community driven big brand sites so anti-SEO?

Studiocom Has Sweet Deal With Dunkin Brands

Dunkin Brands has awarded Studiocom Interactive its 2007 digital marketing duties for Dunkin Donuts and Baskin-Robbins. Studiocom was selected to be the digital agency of record from a multi-agency search conducted for Dunkin Brands by search firm Foghound.

Studiocom will provide online strategy and creative support for new product launches, plan and buy all online media, and redesign the two brands consumer Web sites. The company will also focus their efforts on Search Engine Marketing, Search Engine Optimization, and improving ecommerce.

Before You Send Stuff to Bloggers…

Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right way to do it as well.

Yahoo Explores Brand Universes

When you look at the most popular launching points for Internet uses, Yahoo ranks right at the top of the list. As an informational portal, the site has carved out a niche that puts it second only to MySpace in terms of how much time users spend perusing Yahoo’s various offerings.

Wikipedia, YouTube Become Top Brands

For the second straight year, Google tops the list of worldwide brands in BrandChannel’s annual survey. The surprise, however, is the surging popularity of YouTube and Wikipedia, with both claiming spots in the top 5 rankings for the first time.

Brands to be Passionate About

Everyone has brands that they are passionate about.

Brands and Community

Brands love community. But do they know what it is? The growth of social networks has forced marketeers to view their consumers differently.

ad:tech Chicago 2006 – Day Two Roundup

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day.

ad:tech Chicago 2006 – Day One Roundup

The first day here at ad:tech Chicago was pretty good. I covered 3 sessions over at Online Marketing Blog and at the ad:tech blog.

Building A Brand With Podcasts

Speakers at a morning session at the Syndicate Conference discussed ways to use one form of syndication, the podcast, to build and enhance a brand name.

Bloggers Impact Brands in Europe

According to a new report from Jupiter, the growth of consumer created content has already had a wide influence and may seriously impact on brand communications in Europe.

Three Audiences, Three Different Cultures

You might think that the trick to good speaking is speaking well. Being confident. Having interesting content. And all that.

Brands, Blogs & Search in 2006

The Magazine DM News publishes a supplement called “Outlook” each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing.

Top Brands In ’05; Trump, Youre Fired

Google, Oprah, hybrid cars are in; Britney, reality shows, and SUVs are out, according to the 2005 ImagePower Newsmaker Brands Survey that identifies which high-profile brands came out on top in consumers’ minds, which brands suffered this past year.

Search Is FAR From Being Done

The dinner tonight was really fun. Renee and Paul Mooney put together quite a great group of more than 30 geeks.

TV Brands … The Web Influences

Yesterday I moderated a panel at MediaPost’s Forecast 2006 conference. The challenge before the panel was to resolve this question …

Nielsen/NetRating Identifies Top Brands And Parents In Portals

How does this relate to the search marketer? Ah well that’s the story for our readers isn’t it. Well, we’ve got that too. They also ranked the top 10 web site by parent company and top 10 web sites by brand as well as the time spent per person combined in both home and work. This is where the tale really is told.

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