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ColdFusion 8 Brands With Adobe
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ColdFusion’s latest version emerges for the first time under the Adobe brand name; it’s changed a lot since its early dot-com days of doing database calls for HTML.

MySpace Brands Itself With Premium Video Content

When News Corp. entered the Internet world with its acquisition of MySpace, the I-World looked at Rupert Murdoch like they were "a-smellin’ onions." Nearly two years later, News Corp. is proving to be one of the Web-savviest companies around.

Big Brands Clueless On Site Search
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Visiting the website for a major consumer brand should lead people to a useful, easily found site search if desired. Vivisimo’s VP of Marketing, Rebecca Thompson, gleefully mocked several big name brands for their unimpressive site search efforts.

Joost Snags Big Brands With Ad Deals

Viacom’s content distribution partner Joost, founded by the creators of Skype, has inked a number of ad deals with very prominent brands.

Second Life: Marketing Fool’s Gold?
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Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.

Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality.

While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.

The Most Popular Brands on Digg

What brands are the most popular with the Digg audience? I did a little research to gather some data so I can figure out what brands are mentioned most on Digg. What I did is I looked at the number of times a story with the brand name in the title, description, or URL has appeared on the Digg homepage in the last year.

Why Google’s Brand is Hurting its Offline Expansion Plans
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.

In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many traditional ad channels are very cautious, if not fearful, that Google will enter their space and devalue the existing offering.

The ROI of Blogging – Top Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. 

Someone’s Using My Brands!

I just tried to sign up with Google Talk in order to chat with Aaron Wall via IM.

A username is required, so my first attempt was for iBrian. Sorry, not available.

Okay, no big deal. It was popular enough to see the .com registered.

So I tried platinax. Sorry, not available. Huh? Platinax is my own unique company name. How can it not be available?

Thought Leadership To Build Brands and Nurture Leads

RainToday.com’s recent report "What’s Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing.

In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you and will want to speak with your sales reps.

Managing Emerging Brands, Dealing with PR Fallout

It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me.

No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have on the operation of their site – having implemented procedures to deal with comment spam, crap submissions and the like, Slashdot is still doing fine.  So why are newer community driven big brand sites so anti-SEO?

Studiocom Has Sweet Deal With Dunkin Brands

Dunkin Brands has awarded Studiocom Interactive its 2007 digital marketing duties for Dunkin Donuts and Baskin-Robbins. Studiocom was selected to be the digital agency of record from a multi-agency search conducted for Dunkin Brands by search firm Foghound.

Studiocom will provide online strategy and creative support for new product launches, plan and buy all online media, and redesign the two brands consumer Web sites. The company will also focus their efforts on Search Engine Marketing, Search Engine Optimization, and improving ecommerce.

Before You Send Stuff to Bloggers…

Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right way to do it as well.

Yahoo Explores Brand Universes

When you look at the most popular launching points for Internet uses, Yahoo ranks right at the top of the list. As an informational portal, the site has carved out a niche that puts it second only to MySpace in terms of how much time users spend perusing Yahoo’s various offerings.

Wikipedia, YouTube Become Top Brands

For the second straight year, Google tops the list of worldwide brands in BrandChannel’s annual survey. The surprise, however, is the surging popularity of YouTube and Wikipedia, with both claiming spots in the top 5 rankings for the first time.

Brands to be Passionate About

Everyone has brands that they are passionate about.

Brands and Community

Brands love community. But do they know what it is? The growth of social networks has forced marketeers to view their consumers differently.

ad:tech Chicago 2006 – Day Two Roundup

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day.

ad:tech Chicago 2006 – Day One Roundup

The first day here at ad:tech Chicago was pretty good. I covered 3 sessions over at Online Marketing Blog and at the ad:tech blog.

Building A Brand With Podcasts

Speakers at a morning session at the Syndicate Conference discussed ways to use one form of syndication, the podcast, to build and enhance a brand name.

Bloggers Impact Brands in Europe

According to a new report from Jupiter, the growth of consumer created content has already had a wide influence and may seriously impact on brand communications in Europe.

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