All Posts Tagged Tag: ‘brands’
Pernod Ricard and Fortune Brands have made an agreement to takeover Allied Domecq which makes Malibu Rum and Beefeater Gin.
If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that’s when feelings are high. Today, most organizations pretty much wash their hands of the customer after they’ve sold them the product. This is a shot-sighted strategy.
There was a time you could expect your brand’s site to appear in the top position for at least its own name on any search engine. But even that isn’t a guarantee anymore as competition for precious Top 5 positions becomes fiercer.
E-mail – today’s preferred business communication tool – provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let’s briefly examine how permission-based e-mail marketing positively affects:
According to a global web-based survey by Interbrand, the Google brand had the most impact on people’s lives in 2002. Google beat established brands such as Coke and Apple. This illustrates how on the Web you build brands differently. It is less about how a brand looks than how it works.