All Posts Tagged Tag: ‘brands’

Facebook Just Gave Pages a Path to Better Visibility

For all intents and purposes, Facebook just gave users more control over what they see in the news feed than ever before. And with it, a pathway (albeit a tough one) for pages to reclaim some post visibility. For weeks now, Facebook’s been testing a feature that lets users pick and choose which friends and pages they most definitely want …

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Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in chill mode or turn-up mode. The company has just announced playlist targeting for brands, set to kick off May 1. …

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Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a devastating blow almost two years ago and small cuts ever since. For those who refuse to pay-to-play, Facebook certainly feels …

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Cinemagraphs Could Be the Next Big Thing in Facebook Advertising

Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer’s attention? Or, more aptly put, how do I make people stop and give a damn – if just briefly? Advertising on Facebook has evolved over the years to include the rather in-your-face tactic …

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Facebook: Video Is Taking Over, Up 75% in the Last Year

Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they’re already at the party, they should learn how to party harder. We already know that Facebook serves, on average, over a billion video views per day – almost one per user. Here are some …

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Instagram Destroys Twitter in Brand Engagement, Says Report

Brands looking to cultivate a robust social media following should be putting a lot of their time into Instagram, according to recent data. Socialbakers says that brand engagement on Instagram is blowing Twitter out of the water. In fact, the average engagement per post for the top 25 most-engaged brands in 50 times greater on Instagram than it is on …

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CNN Talking Heads Use Product-Placed Surface Tablets As iPad Stands

Once again, Microsoft is having a hard time controlling the variables of its product placement. You may have been watching CNN’s election coverage last night. If so, you may have seen a bunch of shiny, new Microsoft Surface Pro 3 tablets resting upright in front of the various commentators. What you may not have seen were the iPads, which the …

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Colin Kaepernick Fined for Wearing Beats Headphones

It looks like we have our first victim of the NFL’s Beats by Dre headphones ban. The NFL has fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for donning a pair of pink Beats headphones at his post-game press conference on Sunday. #49ers QB Colin Kaepernick still rocking Beats by Dre headphones after beating #KCChiefs pic.twitter.com/A5Hh4uVaWn — Paul Gutierrez (@PGutierrezESPN) …

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NFL Announcers Keep Calling Microsoft’s Product-Placed Surface Tablets ‘iPads’

Oftentimes, a brand can become so ubiquitous that people stop thinking of it as a brand of a specific product, and instead begin to associate the brand as inherent to said specific product. You probably do it all the time – sometimes without noticing. For instance, in the south, it’s common to call any soft drink a “Coke”. Not just …

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Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create high-quality time lapse videos even while in motion. Introducing Hyperlapse from Instagram from Instagram on Vimeo. On Wednesday, Re/code is …

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Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram feed hasn’t been inundated with ads yet because there simply aren’t that many ad partners yet. It appears as if …

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Brands Get Way To See When They Appear On Tumblr

Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on a daily basis, this could provide a good opportunity for companies to get a better feel for what their Tumblr …

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Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at fairs, print ads in newspapers, and 30-second TV spots, but today’s advertising is very different. The Internet requires a vastly …

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McDonald’s Creepy Ass New Mascot Unveiled on Twitter

Despite the fresh, new, hipster look that Ronald McDonald unveiled last month–he’s still a creepy-ass clown. There’s really no getting around that. Has there every been a time when Ronald McDonald didn’t give off a probable-sex-dungeon vibe? Well, move over Ronald. Happy’s here to take most of the attention away. McDonald’s recently unveiled their new Happy Meals mascot Happy, and …

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Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when it comes to Facebook, less is more. Socialbakers crunched some data from over 200,000 brand posts on Facebook on found …

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Now That’s How A Brand Should Use Jelly

Brands are already (unsurprisingly) looking for ways to take advantage of Jelly, the new mobile Q&A app from Twitter co-founder Biz Stone. Last week, after the app’s launch, we discussed how it might be useful for businesses out of pure speculation. Now we’re getting a glance at how brands are actually trying to engage. At least one appears to be …

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Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. By comparison, 98% of the top 100 brands are on Facebook and Twitter, and 73% and 74% of on Google+ …

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When Google Highlights Brands For Generic Queries

Earlier, we posted an article asking if users can trust the information they see in Google’s Knowledge Graph, discussing errors Google has made. The trustworthiness is important for these results in particular, given that this is the stuff Google is highlighting as “knowledge,” and presumably giving people actual answers to their queries, rather than making them have to dig through …

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Apple And Google Are Now Bigger Than Coke

The big Best Global Brands report from Interbrand has been released, and for the first time, Coca-Cola is not the number one brand. It actually fell to number three, with Apple and Google holding the first and second spots respectively. In fact, Coca-Cola is sandwiched in between tech companies, with IBM holding the number four spot, followed by Microsoft at …

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Consumers’ Brand Perception Of Yahoo Is Down, But On The Rebound

YouGov, which measures consumers’ perception of various brands, is reporting that brand perception of Yahoo is down considerably over the past year, and particularly since the whole NSA PRISM scandal broke. “One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when she started, but the company’s brand health measurements, …

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Google Emphasizes Brands More In Search Results

Google appears to be taking another step toward emphasizing brands in search results. As pointed out by Gordon Campbell a few days ago, and then again today by Barry Schwartz at Search Engine Roundtable, Google is placing brand names at the beginning of titles for links in search results. One example both point to is for York Fitness. As Campbell …

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Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong. That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your “fans” aren’t really interacting with your content at all. Napkin Labs looked at 52 different Facebook pages that sport between …

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Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event

LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel. So, if you wanted to go to the event, but did not have the opportunity, or if you didn’t even know about it, you won’t …

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Facebook User Comments Can Amount to False Advertising, According to Australian Ad Board

If you run a brand page on Facebook, you may have to pay a little more attention to the kinds of comments that your fans are leaving on your posts. In Australia, the Advertising Standards Board (an arm of the Advertising Standards Bureau) is responsible for investigating complaints into ad practices in the Australian media. In a decision that could …

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Multi-Screen Consumers Most Engaged, Loyal Consumers

A new study released today by comScore demonstrates that a television is no longer the only place that consumers are getting their watchable jollies thanks to computers, tablets, and smartphones all capable of delivering your favorite sitcoms and dramas. This incorporation of multiple screens into the consumer experience is reshaping how people develop loyalty to certain brands and how they …

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Facebook Study Shows Brands How to Build Engagement

With the Facebook IPO imminent, it’s no coincidence that Facebook has been whipping itself into a business-friendly shape. To that end, Facebook began to update Facebook Studio, the website that allows marketers to develop their Facebook campaigns and compare them with others. Less than a month ago, Facebook released a demo tool for Facebook Studio that allows marketers to preview …

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The Brands that Own the Brands [Infographic]

This lovely illustration and web of brands that own brands was featured on reedit.com today and reveals something very interesting about our choices as a consumer or, if you will, lack of choices. It’s titled, “The Illusion of Choice”. If you look at the brand groupings, it makes a lot of sense. Of course Nestle owns a bunch of animal …

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Age-Restrict Your Twitter Followers with “Twitter Gate”

Anyone who has ever visited the official website of a brewery or tried to watch a Mature-rated video game trailer knows the pain-in-the-ass part where you have to enter in your birthday in order to continue. Age verification is a way for companies to put some barrier between young people and mature content – although it’s not like these age …

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New Facebook Timeline for Brand Pages

As promised, Facebook has begun to “roll out” its new timeline for brand pages. This is the next step in a series Facebook has taken to phase in the new feature for all users. Soon the option will no longer be, well, an option, as Facebook plans to have all personal and brand pages running on timeline by the end …

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Google Loved By Both Men And Women, According To Desired Brands Survey

If you’re ever having a fight with your significant other, know that you can find common ground over your shared love of Google, Dove, and Southwest Airlines. Brand insight firm Buyology has just released the results of their 2012 Most Desired Brand Index. The list “quantitatively types and measures consumer relationships with brands using rigorous quantitative tools that measure people’s …

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