Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business’s brand set you apart. Although your name and logo are important features of your brand, there’s a lot more to it than that.

If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.

Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like to offer a different viewpoint: B2B branding is not obsolete. At the same time, it has to be redefined to fit the context of B2B today.

Working in the software market, one has to be acutely aware of the technology adoption cycle and its implications on company’s strategy at any given stage. B2B software marketing has been Eran’s area of expertise for over ten years, most of them spent in senior management positions with companies in this space. He now runs the MarketCapture consulting practice, helping software companies combine this kind of strategic awareness with hands-on approach to tactical execution of marketing programs.

Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you’re offering. If you’re in the top few positions the prospect will see your mark over and over again – even if they don’t click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.

While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty much universally agreed upon by every sales and marketing executive:

That question raises ire in all but the most sanguine marketer. Branding dead? That’s heresy-just the type of thing to get your attention.

Actually branding will never die– it’s the tools and the means by which we typically use them to achieve the goal of branding that are, in fact, obsolete. What’s worse– every tool and technique we’ve spent our careers learning, useless or not, is under new scrutiny: a new, mathematical, quantitative, hard-core, squirm-in-front-of-your-CFO, scrutiny. After the wreckage has been removed even the slowest amongst us will discover it is disruptive marketing that has died.

Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you’re offering. If you’ re in the top few positions the prospect will see your mark over and over again – even if they don’t click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.

On Feb. 6th, 2003, websidestory Inc., [http://www.websidestory.com], a web analyzation company released a report showing that the majority of websites are now visited by direct navigation, instead of using search engines and web links.

Direct Web Navigation is when a visitor locates a site by typing the domain directly into the browser or from a using a bookmark.

Neal Lebar answers questions like “how do I build and launch an effective campaign? How do I choose keywords for a campaign? What does it take to become successful on pay-per-click (PPC)? What types of business models are thriving with PPC? Who are the PPC providers and where do they fit in the puzzle?”

Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’s an extension of beliefs and values the person holds and then acts out in their life, an integral part of their personality. You can’t pick up “character” in a seminar. It comes from years of reading, work on yourself, exposure to great literature, great art and great people, and plain out experience.

General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality.

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that’s as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.

One of the things that are important for you to do as you build your business is to “brand” yourself. One of the definitions of “brand” according to Merriam-Webster’s online dictionary is “to impress indelibly.”

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!” You can’t have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!

What’s your favorite search engine?

Mine used to be Infoseek. For a while Infoseek was the only search engine I used, and the name “Infoseek” was fixed on my mind as the place to go whenever I wanted to find something on the Internet.

Even before you launch your website, you can (and should) begin to use your domain name. Why? Because it is the worlds cheapest advertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file.