branding Articles

Panel discussion: Blogging and branding

Highlight points from the panel – pictured, left to right: Anita Campbell, Evelyn Rodriguez, Dan Taylor, Andy Lark – moderated by Elizabeth Albrycht.

Google’s Secret Branding Power Is Inspiration

Battelle talks about Google’s UK engineer recruiting tour and the Easter Eggs being laid down by Urs Hlzle of Google …

Branding with Pay-Per-Call Television Advertising

Who wouldn’t want to advertise on television and only pay for results? Many advertisers who have used popular pay-per-click programs on the Internet are now discovering that a similar model exists on television known as pay-per-call advertising.

Web Ads: Branding Trumps Clicks

Internet advertising is often thought of as direct marketing, unlike magazine ads. Of course, this concept makes zero sense and advertisers are finally beginning to come to terms with this reality.

Company Culture Your Best Employment Branding

The signs are in – the employment trend in Singapore is picking up again. As the republic continue to do well economically and register better-than-expected growth, investors’ confident will climb and business will expand. Good news for job seekers, especially those who had just graduated and those who has been retrenched last year – companies are hiring again.

Branding Versus SEO
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Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.

Branding To Sell
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The Take Away

Brands which are credibility-based sell products and services. They also have brand value, or ROI. The key is a Credibility Based Logo Designsm as the cornerstone of an integrated brand promotion system. The result is marketing communication which is planned to add credibility to the brand image. This is long term credibility-based integrated brand promotion. Credibility branding is a prudent investment for better selling and as an accrued financial return on marketing expenditure. Remember this: Credibility branding sells and has value.

IAB Study Finds Contextual Advertising Effective At Branding

A study conducted by Nielsen//Netratings and IAB has found that high-ranking advertisements on SERPs can be an effective tool for branding products. IAB commissioned N//N to conduct the survey, called the Internet Search Brand Effectiveness Research.

Branding a Directory

How do I Create a Successful Directory?

There are a few things which are important to do when creating a directory. To maximize the long term success of your directory you want to ensure:

Branding Your Business Part II

In Branding Your Business Part I, we began discussing how to most effectively brand your company. In Part II, we will continue by adding more crucial areas where you should implement your new brand. Considering its pervasive nature and obvious importance, let’s start with content development and copy writing.

Branding Your Business Part I

Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design and media that will help sell your product or service and stick in consumers’ minds, a good brand should inspire loyalty and confidence in your company by emoting specific responses and associations in your target audience.

Branding, Sloganizing and Search Engine Marketing

The descriptions search engines offer when displaying search results are generally retrieved from two sources:

Online Branding Really Works

When you buy an online advertisement, you’re paying for online branding, not just clicks.

Home -N- Linens Site Review – Branding Confusion

Home-n-Linens is a very nice example of a database-driven web application. The designers have also loaded it with a lot of “extras” which should add value to the site, and give prospective buyers a reason to return. The dual photos of the tablecloths (larger view and full view) were thoughtfully provided and nicely executed.

Branding – It’s More Than Just Your USP

When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door and – tah dah – you’re branded! Not even close.

Industry Pro Interview: Branding – Turning Your Customers Into Evangelists

When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?

Branding Basics

Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business’s brand set you apart. Although your name and logo are important features of your brand, there’s a lot more to it than that.

Shattering the Branding Myths

If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.

The Five Key Elements Of B2B Branding

Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like to offer a different viewpoint: B2B branding is not obsolete. At the same time, it has to be redefined to fit the context of B2B today.

Eran Livneh Answers Software Marketing Questions

Working in the software market, one has to be acutely aware of the technology adoption cycle and its implications on company’s strategy at any given stage. B2B software marketing has been Eran’s area of expertise for over ten years, most of them spent in senior management positions with companies in this space. He now runs the MarketCapture consulting practice, helping software companies combine this kind of strategic awareness with hands-on approach to tactical execution of marketing programs.

Branding with a Pay per click Twist

Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you’re offering. If you’re in the top few positions the prospect will see your mark over and over again – even if they don’t click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.