branding Articles

Maslow and Branding: Esteem

Yesterday we looked at Security and Connection, the two most foundational needs (above basic survival) on Maslow’s Hierarchy.

Maslow and Branding

Remember back in your Psych 101 class when you learned about Maslow’s Hierarchy of Needs? Bet you never expected to see it again in the business world, but… ta da!

Search and Branding

There’s an excellent interview at iMediaConnection with Ron Belanger from Yahoo about the intersection of search marketing and branding.

Protecting the Brand – Reputation Management

Search engine marketing is known for increasing a company’s profile, establishing an online presence, increasing traffic, and ultimately growing the bottom line.

Branding Cures Several Marketing Headaches

Are you trying to attract business with a no-name, no-differences-from-competitors company identity?

Branding: A Competitive Advantage

People often think of a brand as the symbol, name or logo associated with a product. In reality, branding involves far more.

Why Bother Building A Brand?

At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.

Corporate Branding – Don’t Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years.

Business Branding

Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.

Small Business Marketing And Advertising: Branding vs. Direct Response

Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business-even if it’s a mom-n-pop shop.

“Why You?” — Professional Identity Branding

You can have first-rate products and services, but if you can’t establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.

Small Business and Branding – Why and How?

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition.

Word-of-Mouth Marketing Gets BtoB People Buzzing

I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Nation Branding and Place Marketing

I. The Marketing Plan

In the decades since World War II, economics prowess replaced military power as the crucial geopolitical determinant. The resilience of a country is measured by its inflows of foreign investment and by the balance of its current account – not by the number of its tanks and brigades.

Build Your Business Through Brilliant Branding

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.

Word of Mouth Marketing Relies on Reputation Not Branding

Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.

Branding: It’s more than a logo

How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.

CSS Branding Article Reader Feedback

Not too long ago I put up a post about my personal [possibly OCD] tendancy to prejudge a company based on whether or not they used CSS as the foundation for their html markup.

Accessibility Branding Strategy

Lately I’ve been thinking about css based layouts and how everyone and their brother are jumping on the css bandwagon.

Yahoo YQ Contextual Search Rocks

The new Yahoo contextual search feature [dubbed Y!Q] rocks! It’s like vivisimo without all the annoying crap getting in the way of your search and there’s no flash to bog down your pc. Clean and simple interface that doesn’t require any downloads and allows you to drill down into search results in an easy to use manner.