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Brand Preferences Articles

Study Reveals Brand Preferences by Political Party: Are you a BMW or a Jeep? Study Reveals Brand Preferences by Political Party: Are you a BMW or a Jeep?
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Buyology Inc.’s new study takes a look at subconscious brand attachments and reveals some interesting contrasts between Democrats and Republicans. What they found is that sometimes the values of your political party give rise to certain brand preferences. Not surprising, …