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Google Gives UK AdWords Trademark Bidding
Just as advertisers in the United States may bid on trademarks as keywords to trigger ads, AdWords clients in the UK and Ireland will be able to do the same thing starting next month.
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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