All Posts Tagged Tag: ‘Brand Mascots’

Mascots: Best Brand Accesories on Social Media

Apparently, brand mascots are back in a big way. With the ever increasing popularity of social media, characters who promote a branded lifestyle and assign a particular face to a product, are once again in demand. Carol Phillips, president of the consulting group Brand Amplitude comments on the utility of mascots: ” [They are] the gift that keeps on giving,” …

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