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Brand Management
Yahoo Names New VP Of Marketing
By Mike Sachoff
Yahoo has named Penny Baldwin as its senior vice president, of global integrated marketing and brand management.
Baldwin takes on the newly created position immediately and reports to Yahoo's chief marketing officer, Elisa Steele.
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Getting Noticed with Google Maps
Are you utilizing Google Maps? If not, you could be hurting your... -
Gray Areas of FTC Guidelines
Although the FTC's new advertising guidelines are scheduled to go... -
Increase Your Conversions with New Tool
According to Tim Ash, President and CEO of SiteTuners, landing page...
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