During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about …

Social network marketing company LiveWorld, has introduced a high-speed moderation tool for brands’ Facebook Walls and WebProNews spoke to Peter Friedman, Chairman and CEO of LiveWorld about the new tool.

Friedman said the moderation tool was created in direct response to requests from its Fortune 500 brand clients. "We provide both advanced power moderation tools and the actual moderators for our clients branded online community sites," said Friedman.

Yahoo has named Penny Baldwin as its senior vice president, of global integrated marketing and brand management.

Baldwin takes on the newly created position immediately and reports to Yahoo’s chief marketing officer, Elisa Steele.