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Brand Management Articles

Linkedin Tips for Showcasing Your Own Personal Brand Linkedin Tips for Showcasing Your Own Personal Brand
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Linkedin wants to make its users aware of the need to distinguish themselves from the pack. With today’s ever more competitive job market, you need to work on refining your online personality and promoting what they call, your personal brand. …

The Relationship Between Bloggers and Brands The Relationship Between Bloggers and Brands

During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about …

Brands Get New High-Speed Moderation Tool For Facebook Walls
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Social network marketing company LiveWorld, has introduced a high-speed moderation tool for brands’ Facebook Walls and WebProNews spoke to Peter Friedman, Chairman and CEO of LiveWorld about the new tool.

Friedman said the moderation tool was created in direct response to requests from its Fortune 500 brand clients. "We provide both advanced power moderation tools and the actual moderators for our clients branded online community sites," said Friedman.

Yahoo Names New VP Of Marketing

Yahoo has named Penny Baldwin as its senior vice president, of global integrated marketing and brand management.

Baldwin takes on the newly created position immediately and reports to Yahoo’s chief marketing officer, Elisa Steele.