All Posts Tagged Tag: ‘Brand Awareness’

Marketing With Video: Recommendations Make A Huge Difference

Unruly Media put out a new report looking at the impact of social video recommendations on traditional brand metrics such as brand recall, brand favorability, purchase intent and brand association. Keep in mind that this is the firm behind such viral hits as Evian Roller Babies and Old Spice: The Man Your Man Could Smell Like (not to mention the …

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How Century 21 Utilizes Social Media to Connect with Consumers

It’s always interesting to hear how brands, especially very traditional brands, utilize social media. Century 21 is one company that has embraced it extensively because, according to Matt Gentile, the Director of Public Relations and Social Media for the company, it is vital for businesses to embrace social and mobile platforms.

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