Brand Advocates Articles

Viral Marketing: Now Less Contagious

Around one-quarter of all online adults are thought to be influential brand advocates, but they spend more time online researching and purchasing than spreading the word according to a new report from JupiterResearch "Brand Advocates; Creating Rewarding Relationships."

Find A Brand Advocate And Kiss Them
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Yahoo! and comScore Networks published a study this week illustrating the power of the so-called “brand advocate,” or for those that don’t speak Corporatese, the people on the Internet that like you and talk about how much they like you on blogs and social networks. They don’t even need a check or a free pair of Nikes.