WebProNews

Google Product Management Director Talks Display Ad Builder

Last October Google launched its Display Ad Builder. WebProNews has covered various features of this product since its launch. "In short, DAB brings some key attributes of search -- simplicity and cost-efficiency --  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells WebProNews. "Since the fall, it's become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."