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Google Product Management Director Talks Display Ad Builder
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Last October Google launched its Display Ad Builder. WebProNews has covered various features of this product since its launch.

"In short, DAB brings some key attributes of search — simplicity and cost-efficiency –  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells WebProNews. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."