All Posts Tagged Tag: ‘bot traffic’

The Bot Pandemic Is Hurting Online Advertisers

Facebook advertising has had its fair share of problems. Major players like General Motors have pulled ads from the social network claiming that they don’t work. They eventually went back, but others have expressed similar frustrations. One such company, Limited Run, took it a step further and claimed that bots were responsible for 80 percent of their ad clicks. Limited …

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