All Posts Tagged Tag: ‘Books’
These questions are focused on traditional publishing. Publish On Demand (POD) and ebook publishing will be included in a future column.
In my book “Eleven Leadership Tips For Supervisors,” I offer a number of helpful hints and follow up questions for the reader to reflex upon. “Who Am I” is the title of chapter three. Work environment, health, wellness, spiritual and other personal questions are raised. The last question in this chapter is “how are all these things affecting your leadership style and effectiveness?” I conclude the chapter by stating “leaders do their best if they are taking care of themselves.” Striking a balance between your personal and professional life is the key.
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
The underlying drive behind the Internet is the speed at which information can be retrieved — especially at little or no cost. People can literally find out pretty much anything about anything at the simple click of a mouse. They are more informed, more educated and certainly more sophisticated than ever before.
William A. Gordon and Stephen Schochet are Hollywood authors and storytellers who, between themselves, have done over 600 radio interviews. Although they work independently, they often share information about specific shows and compare strategies for getting booked. Here they share some of the lessons they have learned about selling books, CDs and audiotapes through radio interviews.
When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won’t. Why?
Do you want to sell more products, books – even services – from the platform?
Your book expresses your wondrous information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Your book expresses your useful information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Now, there is a new way to market those unsold books. Use the Internet. And you don’t even need your own Web site or spend money.
Have you wasted valuable time and money on book promotion that doesn’t work? Have your press releases been ignored? Have you been too quiet about getting the word out how your book will help solve people’s problems?