» You can find the software HERE. System Requirements

]]> Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:
• Widget Linking - The RSS Buttons and Social Bookmark tools that TopRank’s Thomas McMahon created serve as excellent widget linking examples. Widgets were hot back in the late nineties when Angelfire and Geocities were the rage in personal web sites. What’s old has become new again.
• Content Keyword Tagging – Using tags with social bookmarking, ala del.icio.us, can be a very effective way to organize resources on the web. Tags do not offer the same kind of structure as category based organization, but that’s what makes them so useful. Also, many of the social bookmark services such as Furl.net create a copy and crawlable links when you save a bookmark.
• Social Media Linking – Digg, Reddit and StumbleUpon get most of the attention these days and can drive a signficant amount of traffic if your news hits a home run. What many marketers don’t realize is that there is often far more valuable traffic (links and conversions) from sites that mashup social news RSS feeds, or sites that mine social news for story ideas rather than from the social news sites directly.
• Mapping Link Hubs and Tag Neighborhoods – Find out who’s linking to like minded sites and your competition and you may find some great link opportunities for yourself. Hubfinder anyone?
• PDF Linking – Most SEO’s embed links in PDF files, but how many are adding meta data? Especially popular with business to business services, PDF files offer a great opportunity for visibility with buyers researching large scale purchases.
• Blog Optimization - There are no optimization suggestions per se, but Stephan Spencer’s Scatterings blog is deservedly pointed out as a good resource on blog optimization. Personally, I like to search Google for “blog optimization” and marvel at the #1 listing. Oh, that’s bad.
• Link Analytics – There are a variety of link research tools that can be used to research new link opportunities, value links, check anchor text and target .edu and .gov link sources.
• Press Release Optimization – Yeah, we know a few things about press release optimization around here! The real value is when releases get picked up by other web sites with links back to your company. Greg Jarboe and Jamie O’Donnel along with SiteLab have creating an interesting tool for optimizing releases called newsforce, which we’ve reviewed here in the past.
• Content Repurposing – Article repositories and submission sites have lost their luster in the past year due to duplicate content issues, but certain kinds of content travels better than others this way, so it can still be a useful tactic.
• Paid Inclusion – Not as much of a player these days, there are still ways to buy your way into certain channels such as the Yahoo Search Submit program.
• Content Syndication – Basically, publishing a RSS feed allows your content to travel more easily, whether it’s in a RSS reader or when it gets syndicated to another web site. In some situations, duplicate content issues might occur as with article submissions, but there’s still abundant link benefits from having a RSS feed.
• Link Insider Tools – Yahoo Site Explorer offers a handy way to detecting inbound links to a domain or web page. Google Webmaster Central also offers useful information on inbound links.

Larry includes quite a few links to various tools so be sure to view the current issue of WDFM here.

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]]> http://www.webpronews.com/link-building-tips-2007-04/feed 0 http://www.webpronews.com/content-tagging-sharing-now-really-delicious-2007-04 http://www.webpronews.com/content-tagging-sharing-now-really-delicious-2007-04#comments Fri, 06 Apr 2007 21:14:46 +0000 Neville Hobson http://www.webpronews.com/?p=36821 I’m probably a typical web user. Whenever I see a website page or a blog post that has something interesting, I’ll bookmark it in Firefox (or add it to favorites in Internet Explorer).

That’s the traditional way of keeping track of content out there you want to refer to again.


]]> I’m probably a typical web user. Whenever I see a website page or a blog post that has something interesting, I’ll bookmark it in Firefox (or add it to favorites in Internet Explorer).

That’s the traditional way of keeping track of content out there you want to refer to again.

What if you want to share your bookmarks? Not easy with a standard Firefox or IE installation without add-ins or plug-ins. And adding links in two separate browsers is a real pain.

That’s where del.icio.us comes in.

If you’re a del.icio.us and Firefox user, you’ll love what’s new with this social bookmarking service. Take a look at this screenshot of my del.icio.us account page:



Notice the left hand sidebar – your tags and your bookmarks of everything you’ve posted to your del.icio.us account. Similar to Firefox so far (well, except the tags).

Now look at the top of the screenshot and notice some new icons next to the address bar – one marked ‘tag’ and the other the del.icio.us logo – as well as a new del.icio.us toolbar above the Google one.

That’s where this gets really interesting and extremely useful.

The folks at del.icio.us have just made your bookmarking and tagging far more useful by integrating Firefox and del.icio.us through a new plug-in.

So instead of having your Firefox bookmarks and a separate set of sharable bookmarks on del.icio.us, you can combine the two into a single set of bookmarks at del.icio.us which you can choose to share or not. Plus you can access those bookmarks from any computer connected to the net, using any browser.

Of course, you don’t have to integrate your Firefox bookmarks – you can install the plug-in and still keep things separate. I can see where you might want to do this, eg, if you have things like online banking or other sensitive links in your Firefox bookmarks.

The good news is you can be selective re which Firefox bookmarks you integrate with del.icio.us, so removing any concerns about your sensitive links.

Once you have things set up at del.icio.us, you can then manipulate the links and how they’re displayed. Sort in alphabetical order. Sort your tags the same way or entirely differently. Other options to help you efficiently manage your links. You can export them and save a backup file on your computer.

This is a terrific tool! For me, it also means that finally I will get to use del.icio.us far more extensively than I have to date. Be better organized. No more adding to static bookmarks.

If you’re not yet a del.icio.us user, this will surely tempt you and bring you into the world of tagging and sharing the content you find valuable.

Give it a whirl.

[Edit] One thing I didn’t spot until just now – a new menu item in Firefox squeezed between ‘History’ and ‘Bookmarks’ that shows all your del.iciou.us content just like the traditional Firefox bookmarks list, but also with a choice that displays all your content by their tags.

From here, you can also manage your deli.icio.us network, your subscriptions, import bookmarks, and a bunch of other things.

Oh this is so useful!

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]]> http://www.webpronews.com/content-tagging-sharing-now-really-delicious-2007-04/feed 0 http://www.webpronews.com/omniture-acquires-touch-clarity-2007-02 http://www.webpronews.com/omniture-acquires-touch-clarity-2007-02#comments Fri, 16 Feb 2007 00:08:21 +0000 Pat McCarthy http://www.webpronews.com/?p=35262 Omniture has announced that they purchased them for $51.5 million (plus approximately $8.5 million in assumed vested stock options).

What does Touch Clarity do?
]]> I admittedly hadn’t heard of Touch Clarity before, but web analytics powerhouse Omniture has announced that they purchased them for $51.5 million (plus approximately $8.5 million in assumed vested stock options).

What does Touch Clarity do?

Touch Clarity, headquartered in London, England, provides technology that uniquely combines the most sophisticated advancements in real-time predictive modeling, data mining and machine learning via the on-demand, software-as-a-service model.

Well, that’s not entirely clear, but it’s also summarized as automated behavioral targeting. It looks like combined with Omniture’s web analytics platform they hope to automate a lot of the manual work in behavioral targeting combined with being able to see your results in Omniture’s web analytics.

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About the Author

Pat is the Director of Business Development at Right Media, the business unit owner for RMX Direct, and the author of the Conversion Rater blog.

]]> http://www.webpronews.com/omniture-acquires-touch-clarity-2007-02/feed 0 http://www.webpronews.com/favorite-wordpress-tricks-and-plugins-2007-01 http://www.webpronews.com/favorite-wordpress-tricks-and-plugins-2007-01#comments Thu, 18 Jan 2007 15:37:36 +0000 Jeremy Schoemaker http://www.webpronews.com/?p=34537 Problogger.net's - Darren Rowse on my show and Matt Mullenweg (wordpress creator) on the show last week I thought I would keep with the blog theme and share my favorite tricks and plugins that I do with my blog. ]]> After having Problogger.net’s – Darren Rowse on my show and Matt Mullenweg (wordpress creator) on the show last week I thought I would keep with the blog theme and share my favorite tricks and plugins that I do with my blog.

Favorite Plugins

Akismet: Do I really have to say anything? Its already caught almost 70,000 spams for me. I used to spend so much time weeding out spam emails . anyway akismet is the bomb.com

Bookmark Me: To Be honest I am probably going to dump this one in the next shoemoney.com revision (which should take place in the next few weeks). After using crazyegg on my blog for a while I hardly EVER see anyone use anything other then the delicious button so I think I am going to focus more on del.icio.us and my RSS. It is cool though and easy to implement.

Brian’s Threaded Comments – This is by far my favorite fun plugin. Its what lets me respond inline to others comments and also lets visitors do the same. It inspires conversation on your blog almost like a forum. Very Cool.

Comment Karma – This is what lets you vote (digg look alike) on comments. I am not sure if I will keep this plugin going. My original intent was to make it so I could display the most liked commenter ala weblogsinc but Its looking like I might just write my own custom plugin for that but for now this one is letting me know atleast people might like something like that.

Democracy – This is a new plugin that I am really liking. It is a poll plugin that lets you display polls in posts and also in your sidebar. It also has options so you can show archives of polls and archive/increment them. It is also extremely customizable and easy to implement.

Digg This: This plugin is what makes the little digg icons on my site. Basically when someone comes to the url from digg it automatically detects the url and adds the button. This is really nice cause you dont need to keep track when someone diggs your posts.

podPress – This is the BOMB if you are going to do anything with media. even word/pdf files to video you MUST get this plugin if your doing anything with media at all. It also provides easy inclusion and feeds for Itunes.

Favorite Trick – WordPress Title

This post was inspired by First Page Fitness

WordPress Title – there is a function in wordpress it looks like this – wp_title() If you look at your theme you will see it. Its probably there in the title tag and other stuff. What you may not realize is that you can give this function 2 arguments.

wp_title() by itself defaults to wp_title($sep = ‘& raquo;, $display = true)

For non h40rs – the & raquo; is what gives you the >> before each post. That is why you see that so much on every wordpress blog at the begniging of the title is because that is the default. The second part and this is more geekier says to display the page title (true) or return it for use in PHP (false) lets not worry about the second part.

So what fun can we have with this? Well lets say the title of the blog post was “Apple Iphone Is Cool”. Now by default if someone went directly to your post it would look like:

>> Apple iPhone is Cool

If we want nothing infront of the title then we just send a null string like wp_title(“”,”False”) That would make it look like:

Apple iPhone is cool

Basically anything you put in the first set of quotes is going to lead your title. Good luck and have fun..

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Years ago I found myself on unemployment and in debt but with many service oriented websites. Determined never to work for “the man” again over the next several years I learned how to monetize those websites through donation, subscription, direct sales, contextual advertising and affiliate advertising. People say that I have a knack for seeing marketing angles that most people do not. I work hard, party hard, and have a relentless work ethic when something catches my interest.

http://www.shoemoney.com

]]> http://www.webpronews.com/favorite-wordpress-tricks-and-plugins-2007-01/feed 4 http://www.webpronews.com/what-will-pop-the-google-bubble-2006-11 http://www.webpronews.com/what-will-pop-the-google-bubble-2006-11#comments Wed, 29 Nov 2006 21:02:59 +0000 Robert Scoble http://www.webpronews.com/?p=33252 Dave Winer says we'll know Web 2.0's bubble is popped when Google's stock crashes. ]]> Dave Winer says we’ll know Web 2.0′s bubble is popped when Google’s stock crashes.

So, what’s the chances of that happening? Well, here in Wales, I see hundreds of businesses, nearly none of them are on Google. Despite the fact that the local population says they use Google.

Translation: Google’s growth isn’t close to being done yet. Particularly internationally.

Will Barons prove right? I don’t know. I still remember all the pundits saying “Apple is dead.” Or, talk to Robert Hess. When he started working at Microsoft about 18 years ago his coworkers told him to sell Microsoft, thinking there was no possible way for the stock to go up more than it already had (remember, back in the 1980s Microsoft was in the same place that Google is today).

I see nothing that’ll stop Google. Do you?

Or, if you do think Google is overrated, what do you think will pop its bubble?

Some things we’ll watch for: growth slowing. That’ll tell us that Google doesn’t have what it takes to get all these businesses on board.

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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

Go to Scobleizer …

]]> http://www.webpronews.com/what-will-pop-the-google-bubble-2006-11/feed 0 http://www.webpronews.com/mobile-phone-competing-with-mobile-app-2006-11 http://www.webpronews.com/mobile-phone-competing-with-mobile-app-2006-11#comments Tue, 28 Nov 2006 21:50:38 +0000 Andy Beal http://www.webpronews.com/?p=33221 begging them to stop. ]]> It appears mobile phone operators are trying a new tact in their effort to compete with mobile app providers – begging them to stop.

Chris Sacca, head of special initiatives at Google, told an event at Oxford University’s Said Business School that “we’ve been getting notes from some of the telco carriers who are saying look, you need to stop our customers from downloading this thing’.”

If only Alta Vista had thought to ask Google not to start a search engine, they might still be in business.

“Look, Larry, you and Sergey have created this new search engine and it’s simply taking away our user-base. You need to pull the plug on Google or else!”

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

]]> http://www.webpronews.com/mobile-phone-competing-with-mobile-app-2006-11/feed 0 http://www.webpronews.com/google-recommends-using-meta-description-tag-2006-11 http://www.webpronews.com/google-recommends-using-meta-description-tag-2006-11#comments Tue, 28 Nov 2006 21:30:00 +0000 Navneet Kaushal http://www.webpronews.com/?p=33218 Whether Google uses meta keywords tag or not, has always been a confusion. However, Google’s Vanessa Fox recommends using meta description tag for each page

Vanessa in response to indexing issue at Google Groups wrote:

“Looking at your site in the search results, it appears that your pages would be well served by meta description tags. For most queries, the generated snippet is based on where the query terms are found on the page, and in those cases, your results are fine. But for some more generic queries, where a logical snippet isn’t found in the text, the generated snippet seems to be coming from the first bits of text from the page – in this case, boilerplate navigation that is the same for every page.”

According to Vanessa, a meta description tag for each page facilitates Google to determine the uniqueness of the page. Otherwise, Google uses first few words appearing at the top of the page.

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Nav is the founder and CEO of Page Traffic, a premier search engine company
known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet
marketing and PPC campaigns. He is a prolific writer and his articles can be
found in the “Best Articles” section of many websites and article banks. As
a search engine analyst , he has over 9 years of experience and his
knowledge is in application here.

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