Book Articles

Author of World’s First Book on Search Marketing

So, you think you know who’s “first generation” SEO? Think again!

CNET Announces Best of CES

CNET announces the best of show, which is a Creative Media Player.

Book Chapter By Wiki

Philipp Lenssen is in the midst of writing a book “55 Ways To Have Fun With Google“.

Steve Rubel Hacks Google Book Search?

Steve Rubel, best known for his blogs on integrating technology into public relations, may have stumbled upon something interesting. In a recent blog post by Rubel, he claims to be on to something.

David Vise Answers Questions on Google

Washington Post writer and author of The Google Story, David Vise, was online earlier today to answer a whole host of Google questions - including one from an “Andy of Raleigh, NC” :-)

Why Your Book Should Be Indexed

Forget about the legal battles where fair use and copyright issues come into play; the real trick for authors and publishers is to learn exactly how online book search can help people find their books in the first place.

John Battelle at Yahoo!

As part of the weekly speaker series that our Technology Development Group runs (well, really Chad does all the work), John Battelle visited to speak of a room packed full of Yahoos.

Nick Wilson Sells Threadwatch

Nick Wilson has sold Threadwatch to Aaron Wall of SEO Book.

A Little Perspective On Google Book Search

The rush to digitize the contents of five huge libraries could end up having a crushing impact on a small British publisher.

Name Change For Google Print

Feeling that the name would cause confusion, the folks in charge of the Google Print program have changed the name of the program to Google Book Search.

Google Ponders Book Rental Plan

The possibility of a for-pay rental scheme for books scanned into the Google Print project has been raised with at least one publisher.

Amazons Own Digital Book Program

Digital book programs seem to be all the rage since a particularly large search engine company decided to put most all books online. Online retailer Amazon decided to offer an alternative to publishers that should sit well with them. They will SELL digital books.

MSN Search Will Do Book Search

Microsoft’s online service will join Yahoo and others in supporting the Open Content Alliance and launch MSN Book Search.

Naked Conversations Is a Cracking Read

Earlier in the week, I received a copy of the galley proofs of Naked Conversations, the business blogging book by Shel Israel and Robert Scoble, due to hit the bookstore shelves next January.

Battelle’s Book Makes Me Look At the Search

I just finished reading John Battelle’s The Search. First, a disclosure. He sent me the book and even signed it.

Yahoo: Search Drives Users To Car Sites

Yahoo Search Marketing and Compete say one in five people arrive at car sites via search engines.

Search Engine Marketing Guides

When undertaking a search engine marketing campaign, it is wise to equip yourself with as much knowledge as possible. Understanding what your options are and how each option operates is extremely important to any successful venture.

Mary Jo Tells Us To Come Clean On Windows Vista

Sorry for the blog slowdown. I just sent Shel my changes on the last chapter on our book.

IBM At SES With Big Blue Book Of SEM

IBM Press will promote its new book, “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site,” at Search Engine Strategies 2005 in San Jose.

Big Blue Writes The Book On Search Marketing

IBM Press, the publishing division of the Big Blue announced their “Search Engine Marketing, Inc.: Driving Search Traffic To Your Company’s Web Site.” They call it the definitive source on how to implement the most effective and competitive search engine marketing .

Podcasts Market Books

Podcasts can help authors promote and sell books. I have already written about how podcasts can be developed into a large scale internet radio station. Bloggers can provide the content via podcast and the station can be far more wide ranging than simply the blogging audience.