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A Lesson in Social Community Marketing

In my forthcoming book, I take a look at how Nike has increased sales by tapping into social community marketing initiatives. Instead of simply shoveling more TV and print ads down our throat, Nike is instead shifting its marketing budget to non-traditional channels.

Google, Random House Close To Book Search Deal

Random House maybe closer to joining Google’s book search project, something the world’s largest publisher has been opposed to in the past.

Interview with Web Analyst Manoj Jasra

Continuing my series of interviews with Web Analysts, here is an interview with Manoj Jasra.

Google Analytics ‘Coffee Table Book’ Debuts

I’m not sure what constitutes a "coffee table" book in Mountain View, or wherever there might be another high concentration of Internet professionals, but an e-book on Google Analytics wouldn’t make the definition in my house. I prefer my etymological dictionary because I am an entirely different kind of geek.

Google Library Foe Penning Googlization Book
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Siva Vaidhyanathan sees reasons to worry about Google and its goal of organizing the world’s information.

Google Book Search Homepage Redesign

The Google Book search homepage just received a redesign (some of you were able to spot this prototype before, but it just went live for all). It now looks more like book shelf than straight-forward search engine; instead of the typical Google logo + input box, you’ll be seeing a couple of pre-selected covers as images, making for a more explorative approach.

Google Book Search Gets Commendable UI Update

I keep a list of books and stories that I’d like to read, and, thanks to an update to Google Book Search, I believe my list is about to get a lot longer; the Google Book Search homepage now essentially gives suggestions every time you visit it.

Google Book Search Adds New Features
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Google has announced the launch of some new features for Google Book Search.

Using Facebook To Reach Readers

(This is a story I wrote for the Globe that ran in the Review section of Tuesday’s newspaper. I’m posting it here for anyone who might be interested but doesn’t read the newspaper).

Necessity is the mother of invention, the old saying goes. But boredom and the desire to experiment are powerful forces too, says Canadian author Michael Winter. That’s how he came up with the idea to “serialize” his latest novel on Facebook, the hot social-networking site.

Search? Bah, We’re Ready For Some Football

There’s a dearth of interesting bits in the world of search this week, probably since it’s between SES San Jose and the last big holiday weekend of the summer.

SES – Lee’s Final Wrap Up
I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.

SES – Lee’s Day 3 Wrap Up
Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference.

SES – Yahoo Book Party – Mona Elesseily
After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero.

Google Earth Gets Book Search Layer

To research a place’s past, you could drive around looking for historical markers.  Or you could call up Google Earth; a new default layer allows users to “explore locations through the lens of the world’s books.”

Interview with Global SEO Mike Grehan

One of the most popular categories of content we publish at Online Marketing Blog is the interviews. Recently, we ran a poll asking OMB readers for suggestions on people we should interview in anticipation of SES San Jose. There were some great suggestions and I’ve just started contacting a few folks as well as their mega company PR depts for pre-approval.

Google Book Search Says Goodbye To Harry

Google Book Search has dealt with Indian manuscripts, Japanese universities, and Belgian libraries – interesting stuff, but not exactly in line with mainstream America’s tastes.  Now Google Book Search is directing a nod – more of a bow, really – to Harry Potter.

Google Finance Wants Your Opinion
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The Google Finance group plans to take an active role in answering questions on its blog, but only for a couple of days.

Google Library Project Gets Japanese Partner

For a while there, Google was gaining partners for its Books Library Project on what seemed like a daily basis.  That rush (appears to have) stopped, but now one more school has signed up: Japan’s Keio University.

Google Book Search Gets Text Layer
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Google Book Search has, up until now, provided images of text; these were fine for reading, but not so great for anything else.  So the service is taking a step forward and offering true “text layers” of many of its out-of-copyright books.

Keeping Up With The Joneses Online

The competition would love nothing more than to shove your site so far down in search engine results that a -30 penalty would be an improvement.

Google Book Search Tool May Madden Microsoft

Everyone knows that Google and Microsoft are rivals, but the first area of competition that comes to mind does not involve books.  Nonetheless, the two appear to be at it again, and it seems as if Google is readying a new tool for attack.

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