All Posts Tagged Tag: ‘Book’
Complex sales cycles make the development of multi-modal marketing strategies critical.
Visitors to Google Book Search will have the opportunity to download and print classic titles from the service. Sometime today, Google Book Search should open its virtual doors to literary fans and allow them to download PDF copies of certain titles, and to print them.
Until the four major US search engines were subpoenaed by the government, searcher anonymity and privacy was a yawn of concern for most, even if there were a few Paul Reveres out there. After complying with the order, though MSN and others promised no personally identifiable information was given, the slippery slope got a whole lot slicker.
If you have more than a passing interest in writing a business book, this is worth checking out.
Google’s Book Search project got major kudos from University of Michigan President Mary Sue Coleman speaking from within “the lion’s den” also known as the Association of American Publishers (AAP). The AAP launched a lawsuit against Google in October 2005 alleging copyright infringement as a result of the search company’s massive book digitization project.
Want to drive more traffic to your site? Figure out a way to bust a lying snake of a famous best-selling author right in front of Oprah Winfrey. Okay, I know that’s probably harder than it sounds, but it worked for TheSmokingGun.com, whose traffic has been heavier than James Frey’s fat head on Jupiter.
Digital book programs seem to be all the rage since a particularly large search engine company decided to put most all books online. Online retailer Amazon decided to offer an alternative to publishers that should sit well with them. They will SELL digital books.
IBM Press, the publishing division of the Big Blue announced their “Search Engine Marketing, Inc.: Driving Search Traffic To Your Company’s Web Site.” They call it the definitive source on how to implement the most effective and competitive search engine marketing .
Podcasts can help authors promote and sell books. I have already written about how podcasts can be developed into a large scale internet radio station. Bloggers can provide the content via podcast and the station can be far more wide ranging than simply the blogging audience.
If Amazon.com is ten years old, that brings up a bit of search engine marketing trivia. It must meant that linking campaigns, once thought to be the quintessential form of Internet PR, are now more than ten years old! Eric Ward famously helped Amazon get linked all over the web, which was a big part of its early success.
The folks at MasterCard have brought the public some brilliant and entertaining commercial over the years. It’s even become a point of pop culture as every does their spin on the “priceless” theme they’ve had in place. MasterCard announced their security was compromised in the form of 40 million customers who’re now open to ID theft from MasterCard. Priceless isn’t the word I’d use for this one.
Google Print Beta goes live today furthering Google’s attempt at their goal of organizing the world’s information on the Internet. Problems may exist however with copyright problems and culture wars abroad and whatever happened to Gutenberg?
According to Microsoft Watch, Mark Lucovsky, one of Microsoft’s key Windows architects, has defected to Google.
Yahoo! has just indicated that they now index more than 1.5 billion images in their Images Search Engine.
The new Yahoo contextual search feature [dubbed Y!Q] rocks! It’s like vivisimo without all the annoying crap getting in the way of your search and there’s no flash to bog down your pc. Clean and simple interface that doesn’t require any downloads and allows you to drill down into search results in an easy to use manner.
While I was away at the New Communications Forum 2005 last week, a package arrived from Amazon with my copy of Hugh Hewitt’s new book on blogging, published on 13 January.
Dan Gillmor announced last night that he is leaving the San Jose Mercury News next month to work on a citizen-journalism project.
For a few days now, the latest Internet goof-up being linked by news sites and IM’ers alike has been focused on Target.com. Since early last week, people have been finding questionable products featured on Target’s website. As links to these pages make their way around the Internet, the blogosphere was quick with its commentary. However, did some bloggers jump the gun when criticizing Target?
Salesnet Praised By Leading CRM Industry Guru For “Simultaneous Commitment To Everyday Sales Teams And Sales Processes”.
Amazon.com today announced that it has entered into a definitive agreement to acquire Joyo.com.
Do you have books sitting in your garage that you haven’t sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren’t difficult and can be just plain out fun.
Make your book stand out from the crowd! Test your book’s significance, find your market before you write, and treat your book as part of your business.