BluePulse released a bunch of new features for its social network.
But why is this social network gaining millions of users when Facebook, MySpace, LinkedIn, etc are out there already and are very entrenched?
Because they focused on a smaller niche. Their social network is ONLY for mobile phones.
I love this company and its service.
From camping gear to kitchenware, “all-in-one” can be a major selling point. Now, with an update that’ll let users see their messages and updates on one screen, Bluepulse, a mobile social networking company, is hoping to capitalize on this trend.
Ben Keighran moved from Australia to Silicon Valley to position his company, Bluepulse, for big gains among the youthful crowd here that's likely to embrace the service.
Mobile social networking is practically nonexistent in day-to-day life. This means (a) it’s a dead end or (b) there’s a lot of room for expansion. As it gives Bluepulse $6 million in funding, VantagePoint Venture Partners appears to be betting on (b).
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