All Posts Tagged Tag: ‘BlueKai’

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. According to Oracle, BlueKai has the “world’s largest third party data marketplace to augment a company’s proprietary customer data with actionable information” with over 700 million profiles. The company intends to integrate BlueKai with its …

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