Macy’s Inc. says it will discontinue its Bloomingdales By Mail catalog in early 2009 and will focus on its brand’s direct- to-consumer business through the more profitable Bloomingdales.com Web site, which is on track to generate $1billion in 2008.

The restructuring will take place incrementally over the next eight months with the goal of reducing redundancies, streamlining operations and focusing on its online business.