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Bloomingdales
Bloomingdales To Drop Catalog, Puts Focus Online
By Mike Sachoff
Macy's Inc. says it will discontinue its Bloomingdales By Mail catalog in early 2009 and will focus on its brand's direct- to-consumer business through the more profitable Bloomingdales.com Web site, which is on track to generate $1billion in 2008.The restructuring will take place incrementally over the next eight months with the goal of reducing redundancies, streamlining operations and focusing on its online business.
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