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Bloomingdales To Drop Catalog, Puts Focus Online

Macy's Inc. says it will discontinue its Bloomingdales By Mail catalog in early 2009 and will focus on its brand's direct- to-consumer business through the more profitable Bloomingdales.com Web site, which is on track to generate $1billion in 2008.The restructuring will take place incrementally over the next eight months with the goal of reducing redundancies, streamlining operations and focusing on its online business.