WebProNews

Has Target Learned its Lesson?

Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets.

Immediate PR Response in the Blogosphere

The blogosphere is an odd thing, with a lot of influence. You post one thing, it gets picked up by another blog, and soon it spreads. Then, any where from a month to a few weeks later, the mainstream press picks up on something and runs with it. Many companies still do not realize that there is a lot of potential to get hurt by things posted, and that you ignore the blogosphere at your own peril.