On the Internet, Yahoo Finance has been tops among financial websites. The site will provide a boost to cable channel CNBC, last seen chastising Yahoo over its Cyber Monday outage.

Doug McIntyre said at BloggingStocks the addition of videos is a win-win situation for both Yahoo and CNBC:

CNBC will produce the content that Yahoo! uses for its TV audience anyway, so there is no additional production cost. Whatever money each party makes from the deal is gravy.

That gravy comes in the form of lucrative video advertising, with rates charged at a premium. Yahoo could use the boost, as the company has cited weakness in financial advertising in the past year as a hindrance to its financial performance.

CNBC could use the additional exposure too. Although its cable channel draws the eye of the business crowd, the New York Times said web traffic to CNBC.com has been anemic, with 538,000 visitors in November by comScore’s figures.

The deal reinforces the point Jeff Jarvis made in commenting on the Reuters-IHT arrangement, where Reuters will provide the business content to the International Herald Tribune.

Jarvis suggested this model for adding specialist content would free up news publishers to focus on local news. Yahoo gains the niche videos produced by CNBC, improves its Finance site, and both parties profit from the partnership by doing what they already do well.

follow me on Twitter

Can AOL find a formula for new blogs that will match the lucrative success of Engadget? How much do blogs figure in your interest when following financial information about a company? Tell us more at SyndicationPro.

Along with Time Warner, BloggingStocks will obsess over Apple, eBay, GE, Google, Microsoft, Wal-Mart, and Yahoo. Today the bloggers plan to live-blog the Microsoft earnings announcement during its webcast after markets close.

Last October, AOL reportedly paid $25 million for Weblogs Inc. The deal brought co-founder and CEO Jason Calacanis into the AOL family. He wrote about BloggingStocks on his personal blog today:

The financial sector does a lot of online advertising, and it looks like BloggingStocks wants to attract that market as it has technology firms for Engadget and auto makers for Autoblog.

Bloggers for the site have taken a more informal tone than most financial sites do; being a blog, that goes with the territory. One post noted that eBay CEO Meg Whitman may be “really feeling the pinch” from her $20 million pay drop to $10 million for 2005.

We’re betting Whitman is doing just fine, but we’ll look forward to seeing what BloggingStocks has to say about her in the future too.

—
Tag:

Add to | DiggThis | Yahoo! My Web | PreFound.com

Bookmark WebProNews:

David Utter is a staff writer for WebProNews covering technology and business.