All Posts Tagged Tag: ‘blogging’
You can pat yourself on the back if you’re one of the thousands of small business professionals that have set up a blog to communicate with your potential clients.
Charlene Li: My definition of a blogging solution is a software or service that enables the online publication and management of a blog. At a minimum, the solution should allow the user to set up a Web page, write posts, and manage them. Blog support services like FeedBurner or aggregators like NewsGator don’t fall into this category.
Activist blogs are becoming a more important feature of the blogosphere. With the acknowledged power of blogging for business and for non-profit organization, it’s reasonable to expect that blogs would become a powerful tool for changing the world.
Some say the value of a weblog is not the traffic attracted, but the buzz generated, meaning that the more a blog is linked to, the more worth it has. This is the theory behind one blogger’s research into the per link value of Weblogs, Inc. after their sale to AOL, and another blogger’s tool to help calculate the value of your own blog.
Blogs as a medium proliferated the internet with great speed and continue to do so. Technorati puts the number of existing blogs some where around 19 million with a new blog being created every second. The big question is who actually reads all this stuff? Chances are, it’s your employees.
The buzz generated around corporate blogging has seen tremendous growth in recent times. Corporate ears perked up especially high following AOL’s acquisition of Weblogs, Inc., but, warns one writer, corporate blogging is not a willy-nilly investment. There’s a right way and a wrong way to blog.
If ever you’ve taken a course in media, communication, or journalism, then it was impossible to escape the phrase, “the media tells people not what to think, but what to think about.” With the advent of broadband, the weblog and other citizen journalism outlets, that fundamental tenet of media theory may reverse itself.
We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.