Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.
Word of mouth is the most powerful advertising that a company can get. It is better than millions of dollars spent on TV ads that few see, or Internet Advertising that people have learned to ignore.
Robert Scoble points out that the PR hacks have been quietly working their way around the personalities of the A and B List bloggers, to get their new shiny app or toy featured on techmeme.
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.
It’s important to remember that what we understand journalism to be now isn’t always what journalism was, not even close, if you take it back to its green beginnings. How it is now, the format and structure of it was born of certain logistical necessities related to print, and later, broadcast; but media is changing, and in a big way, again.
Technorati has just added a new feature called topics, I was very excited to hear this because as you know i’ve written a couple of articles begging Technorati to get back to it’s roots of building tools for bloggers (see Can Bloggers Save Technorati). Unfortunately my excitement was short lived, and I’m beginning to feel like a long suffering technorati user.
1. Where do we draw the line?
It seems we can barely agree on how to define a blogger, so how do we decided who gets to join the union?
There have always been pro-union people and anti-union people, and you can usually guess who’s what depending on their individual caste. In this case, though it carries with it the same arguments, it will have to be decided first if an industry has emerged from nebulous existence and into a viable, thriving industry.
He’s absolutely right! (I’ve been saying that a lot today — I’m in a very agreeable mood).
Forgive me. I err on the side of art. That means I don’t like formulas much. Formulas give us over-saturation of reality shows, twisted versions of pure originals, and Spice Girl reunions. While I understand that making the intangible tangible can be valuable, the true visionaries pay no attention to how you’re supposed to do it.
This week Marketwire and the Society for New Communication Research (SNCR) launched a survey to find how bloggers prefer to source and use news content. As a Senior Fellow of SNCR I am conducting and tabulating the survey. We will present the findings later in the year at the SNCR Symposium.
Couple of things I came across in the feed reader and elsewhere concerning bloggers — one sort of funny (but with a serious point) and one that looks great on first glance, but less great on second glance. First, the funny: PSFK, the marketing and fashion blog, points us towards a rant from celebrity chef Mario Batali at the blog Eater.com about foodie bloggers. The great man says that: