<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>WebProNews &#187; Blender</title>
	<atom:link href="http://www.webpronews.com/tag/blender/feed" rel="self" type="application/rss+xml" />
	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
	<lastBuildDate>Mon, 13 Feb 2012 04:32:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>The Online Mistakes Of The Music Business</title>
		<link>http://www.webpronews.com/the-online-mistakes-of-the-music-business-2008-03</link>
		<comments>http://www.webpronews.com/the-online-mistakes-of-the-music-business-2008-03#comments</comments>
		<pubDate>Wed, 12 Mar 2008 14:51:21 +0000</pubDate>
		<dc:creator>Mike Sachoff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blender]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[riaa]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=44485</guid>
		<description><![CDATA[<p>In the April issue of Blender, they take a look at the &#34;20 biggest record company screw-ups of all time.&#34;</p><p>Topping the list is the major record labels and the Recording Industry Association of America (RIAA) for rejecting a billion dollar settlement from Napster and not finding a way to make money off file sharing services.</p>]]></description>
			<content:encoded><![CDATA[<p>In the April issue of Blender, they take a look at the &quot;20 biggest record company screw-ups of all time.&quot;</p>
<p>Topping the list is the major record labels and the Recording Industry Association of America (RIAA) for rejecting a billion dollar settlement from Napster and not finding a way to make money off file sharing services.</p>
<p>The report says, &quot;The labels&#8217; campaign to stop their music from being acquired for free across the Internet has been like trying to cork a hurricane-upward of a billion files are swapped every month on peer-to-peer networks. Since Napster closed, &#8216;there&#8217;s been no decline in the rate of online piracy,&#8217; says Eric Garland of media analysts BigChampagne.</p>
<p>The much-loathed RIAA appears again at number five for suing single mother of two Jammie Thomas for using the P2P service Kazaa to illegally share MP3 files of 24 songs. Last October she was found guilty and ordered to pay $222,000 in fines which equals $9,250 per song. Thomas is planning to appeal.</p>
<p>Coming in at the number nine spot is Sony BMG for putting copy-protection software on CDs, which installed a &quot;rootkit&quot; on users computers along with not allowing people to make more than three copies of legally purchased CDs and making them vulnerable to viruses.</p>
<p>The Department of Homeland Security issued an advisory and Sony recalled 4 million CDs. The label was accused of spying on its customer&#8217;s listening habits and ordered to pay several million dollars to settle class-action lawsuits that alleged violations of spyware laws.</p>
<p>Landing at number 19 is the recording industry&#8217;s decision to abandon the single format and force people to buy entire albums. &quot;Greed to force consumers to buy an album [resulted] in the loss of an entire generation of record consumers,&quot; <a title="Online Music mistakes" href="http://www.blender.com/articles/default.aspx?key=18696&amp;pg=0">says</a> Billboard charts expert Joel Whitburn.</p>
<p>&quot;People who could only afford to buy their favorite hit of the week were told it wasn&#8217;t available as a single. Instead, they stopped going to record shops and turned their attention to illegally downloading songs.&quot;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.webpronews.com/the-online-mistakes-of-the-music-business-2008-03/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube&#8217;s Huge Marketing Success</title>
		<link>http://www.webpronews.com/youtubes-huge-marketing-success-2006-11</link>
		<comments>http://www.webpronews.com/youtubes-huge-marketing-success-2006-11#comments</comments>
		<pubDate>Mon, 20 Nov 2006 21:29:24 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Blender]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Bookmark]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PodTech]]></category>
		<category><![CDATA[scoble]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[WebProNews]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=33043</guid>
		<description><![CDATA[Brad Baldwin of Rocky Mountain Voices was hanging out with me and told me about this story.
]]></description>
			<content:encoded><![CDATA[<p>Brad Baldwin of Rocky Mountain Voices was hanging out with me and told me about this story.</p>
<p>Actually, <a href="http://www.podtech.net/home/technology/1522/blendtecs-george-wright-on-being-the-3-video-on-youtube-and-getting-5m-hits-in-3-days" class="bluelink">you can check it out for yourself on PodTech</a>, or over <a href="http://www.rockymountainvoices.com/blog/" class="bluelink">on the Rocky Mountain Voices blog</a>. (They got interviews with the people involved).</p>
<p>But, here&#8217;s the short version of the story.</p>
<p>There was <a href="http://www.blendtec.com/" class="bluelink">a company that made industrial blenders</a>. One day the CEO was trying to find new ways to test the blender. That gave another employee an idea &#8220;video the tests and put them on You Tube.&#8221;</p>
<p>Five days later <a href="http://www.youtube.com/watch?v=aM94aorYVS4" class="bluelink">their little video series </a>(they blend things like marbles, full cans of Coke, rake handles, and other weird stuff) was viewed five million times and had 10,000 comments.</p>
<p>That was a month ago. Cost $50. Crazy. But I want one of those blenders. Imagine the margaritas! </p>
<p><a href="http://scobleizer.com/2006/11/17/50-blender-youtube-huge-marketing-success/#postcomment" class="bluelink">Comments</a></p>
<p>Tag: </p>
<p>Add to <a href="http://del.icio.us/post"onclick="window.open('http://del.icio.us/post?v=4&#038;partner=wpn&#038;noui&#038;jump=close&#038;url='+encodeURICo  mponent(location.href)+'&#038;title ='+encodeURIComponent(document.title),'delicious','toolbar=no,width=700,height=400'); return   false;" CLASS="printMailTop"><img src=http://images1.ientrymail.com/webpronews/delicious-pic.png border=0> Del.icio.us</a> |   <a  href="javascript:voidwindow.open('http://digg.com/submit?phase=2&#038;url='+encodeURIComponent(window.location.href)+'&#038;ei=UTF-8','  popup','width=520px,height=420px,status=0,location=0,resizable=1,scrollbars=1,left=100,top=50',0)"><img   src=http://images1.ientrymail.com/webpronews/digg-pic.png border=0> Digg</a>  | <a href="javascript:void   window.open('http://myweb2.search.yahoo.com/myresults/bookmarklet?t='+encodeURIComponent(document.title)+'&#038;u='+encodeURICompo  nent(window.location.href),'popup','width=520px,height=420px,status=0,location=0,resizable=1,scrollbars=1,left=100,top=50',0)   "><img src=http://images1.ientrymail.com/webpronews/yahoo-pic.png border=0> Yahoo! My Web</a> | <a href="javascript:location.href='http://www.furl.net/storeIt.jsp?u='+encodeURIComponent(document.location.href)+'&#038;t='+encodeUR  IComponent(document.title)+' '"><img src=http://images1.ientrymail.com/webpronews/furl-pic.png border=0> Furl</a></p>
<p><a href="http://www.techcrunch.com/2006/10/24/digg-does-the-acquisition-dance-with-news-corp/" class="bluelink">Bookmark WebProNews: <a href=http://www.webpronews.com><img src=http://images.ientrymail.com/webpronews/wpn-readit.jpg border=0></a></a></p>
<p><a name="robert"></a><a href="http://www.scobleizer.com/">Robert Scoble</a> is the founder of the  <a href="http://www.scobleizer.com/">Scobleizer</a> blog. He works as <a href="http://www.PodTech.net">PodTech.net&#8217;s</a> Vice President of Media Development. </p>
<p><b>Go to <a href="http://www.scobleizer.com/">Scobleizer</a></b> &#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.webpronews.com/youtubes-huge-marketing-success-2006-11/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marbles Lost, Blender Co. Mixes Up YouTube</title>
		<link>http://www.webpronews.com/marbles-lost-blender-co-mixes-up-youtube-2006-11</link>
		<comments>http://www.webpronews.com/marbles-lost-blender-co-mixes-up-youtube-2006-11#comments</comments>
		<pubDate>Mon, 20 Nov 2006 17:44:19 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Blender]]></category>
		<category><![CDATA[PodTech]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=33022</guid>
		<description><![CDATA[If anyone doubted the wild, wonderful things a marketer can do with a phenomenon like YouTube, they can suspend that disbelief by turning to Blendtec. A $50 demonstration of sheer blending power attracted six million viewers in just five days.
]]></description>
			<content:encoded><![CDATA[<p>If anyone doubted the wild, wonderful things a marketer can do with a phenomenon like YouTube, they can suspend that disbelief by turning to Blendtec. A $50 demonstration of sheer blending power attracted six million viewers in just five days.</p>
<table width="128" border="0" align="right">
<tr>
<td width="122" height="62"><a href="http://www.webproworld.com/viewtopic.php?t=69786"><img src="http://images.ientrymail.com/CommentImage-4.gif" width="130" height="60" border="0"></a></td>
</tr>
</table>
<p>After all, who wouldn&#8217;t want to watch a man in a lab coat and goggles drop 50 <a href="http://www.youtube.com/watch?v=3OmpnfL5PCw&#038;mode=related&#038;search=" class="bluelink">marbles</a>, or golf balls, or a crowbar, or a rake handle, into a blender while teasing the viewer with questions about whether those things can really be blended. </p>
<p>And what a sublime spectacle it is to see a full, unopened can of Coke blended with a whole chicken &#8211; just in time for Thanksgiving. </p>
<p>Ten thousand comments later, marketers are thinking these guys are on to something. </p>
<p>Blendtec&#8217;s &#8220;Will it Blend?&#8221; video series has become an immediate case study for using online video to your advantage, rather than fighting with the site operators (I&#8217;m talking to you, music labels and TV producers) about the finer points of copyright law.</p>
<p>Writes the editors at <a href="http://www.podtech.net/home/technology/1522/blendtecs-george-wright-on-being-the-3-video-on-youtube-and-getting-5m-hits-in-3-days" class="bluelink">PodTech</a>:</p>
<p><i>
<div style=margin-left:10px; margin-right:10px>Tom Dickson, the chief actor and executive office at Blendtec, establishes trust through his &#8220;extreme blending&#8221; product demos and down-home personalityBlendtec spins up a brand-building showcase through its use of social media technology that even the hippest Madison Avenue firms are struggling to figure out. </div>
<p></i><br />
Visit <a href="http://www.willitblend.com/" class="bluelink">WillItBlend.com</a>, and the marketing team has a slew of interesting product demonstrations divided into two categories: Try This at Home and Don&#8217;t Try This At Home. At home, those with a penchant for creative destruction can efficiently cut up credit cards, or speed up the fast food experience by pureeing their Big Mac, fries, and milkshakes. </p>
<p>This last one, of course, is like yelling at your microwave to hurry up with the bun-steaming. </p>
<p>Add to <a href="http://del.icio.us/post" onclick="window.open('http://del.icio.us/post?v=4&#038;partner=wpn&#038;noui&#038;jump=clos e&#038;url='+encodeURIComponent(location.href)+'&#038;title='+encodeURIComponent(docum ent.title),'delicious','toolbar=no,width=700,height=400'); return false;" CLASS="printMailTop"><img src=http://images.ientrymail.com/webpronews/delicious-pic.png border=0> Del.icio.us</a> | <a href="javascript:void window.open('http://digg.com/submit?phase=2&#038;url='+encodeURIComponent(window. location.href)+'&#038;ei=UTF-8','popup','width=520px,height=420px,status=0,locati on=0,resizable=1,scrollbars=1,left=100,top=50',0)"><img src=http://images.ientrymail.com/webpronews/digg-pic.png border=0> Digg</a> | <a href="javascript:location.href='http://reddit.com/submit?url='+encodeURIComp onent(location.href)+'&#038;title='+encodeURIComponent(document.title)"><img src=http://images.ientrymail.com/webpronews/reddit.png border=0>Reddit</a> | <a href="javascript:location.href='http://www.furl.net/storeIt.jsp?u='+encodeUR IComponent(document.location.href)+'&#038;t='+encodeURIComponent(document.title)+ ' '"><img src=http://images.ientrymail.com/webpronews/furl-pic.png border=0> Furl</a></p>
<p>Bookmark WebProNews: <a href=http://www.webpronews.com><img src=http://images.ientrymail.com/webpronews/wpn-readit.jpg border=0></a> </p>
<p><script language=JavaScript src="http://aj.600z.com/aj/1095/0/vj?z=1&#038;dim=1088&#038;pos=15"></script></p>
]]></content:encoded>
			<wfw:commentRss>http://www.webpronews.com/marbles-lost-blender-co-mixes-up-youtube-2006-11/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Page Caching using memcached
Database Caching 1/17 queries in 0.008 seconds using memcached
Object Caching 320/352 objects using memcached

Served from: webpronews.com @ 2012-02-13 01:09:41 -->
