WebProNews

SMX West: Local Search Blends At Home

Local search figures prominently in predictions for the future success of online ads. Businesses should start now at gaining good placement for local searches.

SES Chicago: Soaring Through Universal Search

Searchers represent a valuable commodity to search engines, and the keen-minded technologists behind the algorithms want to make search sites as useful as possible, no matter what the query.

Structured Search Coming Soon from Yahoo?

Barry Schwartz reports that Yahoo plans to roll out a "structured search" functionality in the near future.

How Yahoo Search Assistant Changes SEO

On Tuesday Yahoo became the last of the four major search engines to offer blended search. Last, but definitely not least as Yahoo’s Search Assist may just be the killer app to get some switching back from Google. Search Assist also has the potential for changing a few things when it comes to optimizing for Yahoo as people begin to unknowingly build more advanced queries.

SES - Video Search Optimization

Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.

Universal & Blended Search at SES

The Search Engine Strategies session on Universal and Blended Search was the highlight of the day at SES on Monday. A great panel made up of a cross section of industry luminaries made for stimulating and varied discussion of one of the biggest things to launch in search for years. Panelist Greg Jarboe of SEO-PR suggested that Universal search is a huge development and rivals the Google Florida update.

SES - TopRank Day 1 Wrap Up

If you see these smiling faces at SES, be sure to say hello!

SES - Universal & Blended Search

I was running around the convention center the whole day today, making sure the magazines where in the bins and that the booth was set up so, regrettably, I was only able to make it to one session. The session was dedicated to universal and blended search, a topic of interested to many marketers these days. The big takeaway for me from this session was that universal search is still in flux and even the leading industry experts don’t have all the answers.

The Upfront For A Theoretical YouTube Killer

In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC. Wow, what a great idea, ignore the site that is serving 100 million video clips a day and put your advertising dollars into a site that no one cares about or is likely to care about.