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Black Friday Articles

Black Friday Online Sales Reach $648 Million

Black Friday saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9 percent increase over Black Friday 2009, according to the latest report from comScore.

U.S. ecommerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, marking a 13 percent increase over the same period last year. Thanksgiving Day (November 26) saw online holiday spending up 28 percent to $407 million.

 

Retailers Promoting Black Friday Via Twitter, Facebook And Email
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Up to 138 million Americans plan to shop Black Friday weekend (Friday, Saturday, and Sunday), more than the 134 million people who planned to do so last year, according to a new survey from the National Retail Federation and BIGresearch.

Google Puts Black Friday Searches Up 20 Percent

People may or may not have mobbed stores this Black Friday – your humble author hid inside and didn’t watch any live TV – but they definitely spent some time at their keyboards.  Google has stated that searches for "Black Friday" increased by more than 20 percent on a year-over-year basis.

Google LogoThat’s actually a sort of low number, too, at least among the group of them that Google tossed out.

Online Retailers See Strong Cyber Monday Sales

U.S. online retailers reported strong holiday sales results on Cyber Monday (Nov.30) 2009 compared to the same period last year, according to a new report from Coremetrics.

Cyber Monday sales were up 24.1 percent compared to Black Friday 2009.  Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 %) compared to Black Friday.

eBay Previews Possible Geotargeting Feature for Sellers

As you may know, Black Friday is a pretty popular day for online shopping as well as offline. With that in mind, it is no surprise that a lot of people turned to eBay to find deals and work on their holiday gift buying.

Amazon’s Kindle Breaks Sales Record in November

Amazon announced that its Kindle device, an electronic reader, has broken its record for sales in a single month, during November. This information does not even take into account Cyber Monday, which is today.

The company says that the Kindle is the most "wished" for, the most "gifted," and the number one best-selling product across all product categories on Amazon.com.

Walmart Wins Thanksgiving, Amazon Wins Black Friday
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You may have read about the online price wars going on this holiday season between Walmart and Amazon. It looks like both companies are doing quite well as a result (not that that is much of a surprise). According to data from Experian Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday.

Black Friday 2009: The Best Deals On The Items You Want
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Is there a better way to kick off the Holiday season then slowly dragging yourself out of your tryptophan induced coma to go shopping during the wee hours of the day after Thanksgiving a.k.a. Black Friday?

Traffic and Time Spent on Black Friday Sites Increase Rapidly

New research from Nielsen finds that during the last weeks of October and the early weeks of November, the number of unique visitors to the top websites offering previews of Black Friday deals (like bfads.net for example), has been increasing rapidly. No surprise there.

Week-over-week, however, traffic to these sites has increased by as much as 87%, from 3.8 million unique visitors during the week ending November 8, to 7 million during the week ending November 15.

Google Highlights Searches For Black Friday Deals
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With Thanksgiving just a few weeks’ away consumers are already starting to search for deals online.

Over the last seven days fifty percent of the top "Black Friday" related search terms include ads, sales and deals, according to Google Insights for Search.

Nielsen Looks at Online Retail Category Performance
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Nielsen is sharing some interesting data today regarding online retail web traffic during the holiday season. This data shows that both Black Friday and Cyber Monday traffic were up by 10% each when compared to last year.

Online Retailers Cash In On Cyber Monday

While the economy boded poorly for brick-and-mortar stores over the holiday weekend leading up to Cyber Monday, Hitwise says business was pretty much booming for online-only retailers.

Microsoft Aims to Make Up for Black Friday Rip Offs

On Black Friday, Microsoft Live Search along with HP promised a 40% refund on items purchased in HP’s online store. The only problem was that the site for what was called Microsoft Live Search Cashback experienced an outage and then started delivering 3% refunds instead of 40%. Obviously, there were some unhappy campers as a result.

Mobile Tuesday Meets Inevitability

Truth be told, advertisers never met a bandwagon they didn’t like. Enter the first Mobile Tuesday, an extension, of course, of Black Friday and recently created Cyber Monday. If you’re one of 18,000 who signed up via Black Friday leak sites, you should be receiving promotional offers from McDonald’s, Finish Line, and RedTag.
Mobile Tuesday Meets Inevitability

Is Black Friday Good For Retailers?

Every year we suffer through the so-called "Black Friday", the day immediately after Thanksgiving that’s supposed to kick off the Christmas shopping season and is also traditionally the single biggest shopping day of the year. This means it’s a very important day for retailers, of course, but if you dig into the numbers, Black Friday is one of the worst days for retail establishments, not one of the best.

Let me explain…

Black Friday Traffic Proved Too Much For Some Sites

Pessimistic onlookers believed retailers’ websites would do little more than attract tumbleweeds this Black Friday.  A sort of reverse situation came into being, however, as stampede-worthy traffic levels were significant enough to cause slowdowns and at least one crash.

Black Friday Online Sales Better Than Anticipated

After numerous online retailers predicted dismal sales on Black Friday, it looks like their nervousness may have been a bit premature.

Both eBay and Amazon saw consumer turnout higher than expected, most of which was searching for electronics of course. Reuters is reporting that the most searched for product on eBay was the Nintendo Wii, which 3,171 were sold on the site.

Cyber Monday Tips from the Google AdWords Crew
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And Cyber Monday edges closer still. We’re at about five days now. Of course, we’ve still got Black Friday to deal with and last year shoppers spent around $531 Million online just on that day. Follow Amazon’s example and get ready for that.

Online Sales Are Down, But Are They Out?

It’s officially over folks. We are going back to slide rules and abacuses. Throw away your computers because there is a report that in the first 23 days of November online sales overall is off – gulp- 4%. That’s right 4%.

Amazon Offers Holiday Customer Review Team
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Amazon.com has unveiled a "Holiday Customer Review Team" that consists of half a dozen of its most active reviewers.

Amazon says the goal of the review team is to "provide fellow Amazon customers with top gift picks for the season as well as helpful tips on cutting costs over the holidays."

The reviewers have been given access to some of Amazon’s most popular Black Friday deals so they can offer up their opinions on the items with other shoppers.

Amazon.com Black Friday Deals Page Now Live
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Amazon.com has announced it is now offering Black Friday deals beginning today that will run through Cyber Monday.

The online retailer is also offering customers a chance to win a $10,000 Amazon.com Shopping Spree in the Black Friday Sweepstakes. The Black Friday sweepstakes closes at 11:59 p.m. PST, November 30.