Amazon evidently wants you to “Go Indie”; a new music store of that name has been launched, and it features some tempting price cuts over regular items.

Amazon got 30 different music companies to work with it on this project.  To be honest, I didn’t recognize any of them (guess I’m not indie enough), but some of the more interesting names are Alligator Records, Bloodshot Records, Epitaph, Fat Possum, Hellcat, Matador, Smithsonian Folkways, Vagrant, and Yep Roc.