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Bigresearch Articles

Moms Are Fans Of Facebook And Twitter

Retailers trying to influence moms should pay attention to social media, according to a new Retail Advertising and Marketing Association survey conducted by BIGresearch.

Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively), according to the survey. Additionally, 15.3 percent maintain their own blog.

Political Parties Embrace New Media

New media usage is a commonplace activity for U.S. adults in all major political parties, according to BIGresearchs’s "Simultaneous Media Usage Study."