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	<title>WebProNews &#187; Bigreds</title>
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		<title>Yahoo&#8217;s 1 Million Dollar Lawsuit</title>
		<link>http://www.webpronews.com/yahoos-1-million-dollar-lawsuit-2008-04</link>
		<comments>http://www.webpronews.com/yahoos-1-million-dollar-lawsuit-2008-04#comments</comments>
		<pubDate>Thu, 17 Apr 2008 21:34:37 +0000</pubDate>
		<dc:creator>Andy Beal </dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Bigreds]]></category>
		<category><![CDATA[Collectibles]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=45086</guid>
		<description><![CDATA[<p><img src="http://tbn0.google.com/images?q=tbn:MEkTe-A7J57llM:http://www.forabc.org/albums/gac2005/bigred.jpg" alt="" style="margin: 5px; float: right;" />Reuters may well <a href="http://networks.silicon.com/webwatch/0,39024667,39188667,00.htm?r=1" linkindex="84">report</a> that Yahoo&#8217;s paid search performance is growing faster than Google&#8217;s, but a new $1 million law suit might negate any such gains.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://tbn0.google.com/images?q=tbn:MEkTe-A7J57llM:http://www.forabc.org/albums/gac2005/bigred.jpg" alt="" style="margin: 5px; float: right;" />Reuters may well <a href="http://networks.silicon.com/webwatch/0,39024667,39188667,00.htm?r=1" linkindex="84">report</a> that Yahoo&rsquo;s paid search performance is growing faster than Google&rsquo;s, but a new $1 million law suit might negate any such gains.</p>
<p>According to <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;taxonomyName=networking_and_internet&amp;articleId=9078259&amp;taxonomyId=16" linkindex="85" set="yes">ComputerWorld</a>, Bigreds&ndash;an online seller of collectibles&ndash;will ask a judge to force Yahoo to pay back the $936,000 in paid traffic, it claims was fraudulent.</p>
<blockquote><p>Bigreds, which sells collectibles online, said that between 2002 and 2006, it used Overture Services Inc., a pay-per-click advertising service that was acquired by Yahoo in 2003. Bigreds said it was charged more than $936,000 between 2002 and 2006 for the number of clicks that Bigreds ads received on sites affiliated with Yahoo and Overture.</p>
</blockquote>
<p>To be fair, Yahoo has offered to refund some of the invalid clicks&ndash;to the tune of a whopping $17,000.</p>
<p>Marketing Pilgrim predicts a long drawn-out dispute, with an eventual undisclosed settlement, closer to the $17k than the $1M.</p>
<p>Still, now you know where to go to buy your collectibles online&ndash;which is probably what Bigreds seeks most out of this law suit.</p>
<p><a href="http://www.marketingpilgrim.com/2008/04/lawsuit-claims-yahoo-turned-1-million-into-17000.html">Comments</a></p>
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		<title>Yahoo Slapped With Million Dollar Click Fraud Suit</title>
		<link>http://www.webpronews.com/yahoo-slapped-with-million-dollar-click-fraud-suit-2008-04</link>
		<comments>http://www.webpronews.com/yahoo-slapped-with-million-dollar-click-fraud-suit-2008-04#comments</comments>
		<pubDate>Thu, 17 Apr 2008 10:54:45 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Bigreds]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[Collectibles site Bigreds.com filed against Yahoo over alleged click fraud that happened between 2002 and 2006.
]]></description>
			<content:encoded><![CDATA[<p>Collectibles site Bigreds.com filed against Yahoo over alleged click fraud that happened between 2002 and 2006.<br />
<span id="more-45067"></span>
<p>
Bigreds filed suit in US District Court in the Eastern District of New York over what they believe was Overture affiliate click fraud. Yahoo acquired Overture, formerly known as GoTo, in 2003.</p>
<p>
<a href=http://www.informationweek.com/news/internet/search/showArticle.jhtml;jsessionid=WNMN0HAKKLW5IQSNDLOSKH0CJUNN2JVN?articleID=207300004&#038;subSection=News>InformationWeek</a> noted the filing of the suit, performed on April 2nd. Yahoo has not responded to the accusation yet.</p>
<p>
The <a href=http://docs.justia.com/cases/federal/district-courts/new-york/nyedce/1:2008cv01334/279258/1/>court document</a> shows Bigreds believes a lucrative affiliate program run by Overture led to the alleged click fraud. Affiliates earned up to 12 percent commission per click, with Bigreds sometimes paying over $3 per click.</p>
<p>
&#8220;Affiliates of Overture used software programs, employed people, and/or directed people other than actual consumers to click on plaintiff&#8217;s links from keyword search results,&#8221; the suit said.</p>
<p>
Only after learning about the existence of click fraud as a problem in the online ad industry did Bigreds seek a refund from Overture. A credit of $17,082.80 was offered for the period of April 28 to June 28, 2006.</p>
<p>
Bigreds believes click fraud took over $204,000 of its ad budget during the period. They want that reimbursed, plus the same amount from the unknown people who clicked its ads. The company is also seeking a punitive damage claim of over $614,000.</p>
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