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Do Your Customers Trust You?

There is an interview on Open Forum in which Seth Godin interviews Richard Branson. The question is: Why is small business is better than big business? Branson explains how he structures Virgin so that it is a series of small companies. People know each other by first name. People need to know each others strengths and weakness, and collaborate, and be responsible for the work they do. Branson believes this open small company results in a better service to clients.