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bid management Articles

You Must Have Bid Management

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market.

A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had a very strong organic traffic flow, but we also did a substantial amount of PPC on these sites – about $50K per month. Them there’s real dollars!

Thoughts on Bid Management Tools

J. wrote me to ask what I think of bid management software, as the large agency he now works for in a search marketing capacity has asked him for his views on it.