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Behavioral Ad Targeting Articles

Google’s Behavioral Targeting the new Dinnertime Telemarketer?

I dunno. Lately I’m finding that if I notice that I’m still logged into Google that I rush to sign out. It just creeps me out to know that everywhere I go on the web if I’m signed in, Google is following me.

What Matters in Behavioral Ad Targeting?

Size of Your Segment and Network Reach.