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Behavioral

ValueClick Sues Tacoda Over Behavioral Targeting Patents Syndicate content

A technology slap-fight headed to the California court rooms in Los Angeles as ValueClick accused Tacoda of infringing on its patents.

Markey: Behavioral Ad Protections Needed For Kids Syndicate content

Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called for principles of self-regulation for that type of marketing.

FTC Counsels Self-Regulation For Behavioral Ads Syndicate content

The Federal Trade Commission plans to keep an ear open for complaints now that they have given Google and DoubleClick their blessing to get together.
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