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Behavioral

Markey: Behavioral Ad Protections Needed For Kids Syndicate content

By David A. Utter - Fri, 04/11/2008 - 8:33pm.
Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called for principles of self-regulation for that type of marketing.
News Tags: Advertising, Behavioral, FTC, Internet, Ed Markey

FTC Counsels Self-Regulation For Behavioral Ads Syndicate content

By David A. Utter - Thu, 12/20/2007 - 7:06pm.
The Federal Trade Commission plans to keep an ear open for complaints now that they have given Google and DoubleClick their blessing to get together.
News Tags: Search, Advertising, Google, Legal, behavior advertising, DoubleClick, Behavioral, FTC, behavioral ads
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