WebProNews

ValueClick Sues Tacoda Over Behavioral Targeting Patents

A technology slap-fight headed to the California court rooms in Los Angeles as ValueClick accused Tacoda of infringing on its patents.

Markey: Behavioral Ad Protections Needed For Kids

Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called for principles of self-regulation for that type of marketing.

FTC Counsels Self-Regulation For Behavioral Ads

The Federal Trade Commission plans to keep an ear open for complaints now that they have given Google and DoubleClick their blessing to get together.