WebProNews

The Final Farewell of Facebook Beacon

As announced last month, Facebook is finally ending its unpopular advertising program, Beacon, through a court settlement. The class action lawsuit settlement only needed judicial approval to make it final. And last week we they got that preliminary approval.

Facebook Gives Up On Beacon

Announced in November 2007, Facebook’s Beacon integrated advertising and profiles on the popular social network. It initially looked like a great way for Facebook to monetize—but users saw the implementation, where their activities on other sites were broadcast on FB without their consent, as highly invasive.

What Does Everyone Think About Facebook Connect?

Facebook Connect was announced back in May and has just recently begun to see the light of day. Since the announcement, the obligatory privacy concerns have been raised, but Facebook hoping to nip that in the bud has made it very clear that users can choose whether or not they wish to share information, a feature that was also available with the resurfacing of Beacon a while back.

Facebook Brings Home the Beacon

Facebook had its share of controversy late last year as a result of its Beacon advertising model. Basically what Beacon did was show you when your Facebook friends made a transaction on one of its partners' websites. For example, if I bought a copy of "Mom and Dad Save the World" on Blu-Ray (if there is such a thing) on eBay, all of my Facebook Friends would know about it.

What Did YOU Think of Zuckerberg on 60 Minutes?

I didn’t watch Mark Zuckerberg’s 60 Minutes interview.

Facebook Ignoring Consumer Perspective

MediaPost reports:In an interview set to air Sunday night, Facebook’s Mark Zuckerberg told “60 Minutes” that Facebook’s controversial Beacon program “is going to be a really good thing.”

Experts Discuss Facebook Advertising

A firestorm of explosive debate erupted on this blog recently as a record number of comments were posted to a discussion on new abuses from Facebook relating to its Social Ads and Beacon advertising offerings.

Facebook's Growth Unaffected By Beacon

Skeptical investors have decided that Facebook does not abide by the “another day, another dollar” rule.  It does, however, follow an “another month, more traffic” guideline, and the latest Compete stats prove the social network’s adherence to this trend.

Facebook CEO on Beacon

For the first time in over a year, there’s a serious enough issue with Facebook that CEO Mark Zuckerberg was compelled to write on the company blog (normally handled by lesser underlings developers and directors).

Ad Frequency: MySpace vs Facebook

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook.