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All Posts Tagged Tag: ‘BBH Labs’

“Homeless Hotspots” Organizers Defend Their Creation

“Homeless Hotspots” organizers are defending their marketing plan, saying it was done with only the best of intentions for the participants. As reported earlier, a controversial event at SXSW this year was the marketing plan by BBH Labs, which paired homeless participants with a MiFi device that allowed them to sell minutes of broadband use to attendees. The company claims …

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Homeless Hotspots Could Result in Numerous Public Health and Safety Risks

Marketing agency BBH Labs was been inspired to turn local homeless people into hotspots while attending the South by South West conference in Austin, Texas. Each homeless representative will be given a sign and a 4G connection to alert people of their location while they walk around and make connections for people in exchange for donations. This idea is sheer …

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