With the potential ability to integrate the capability of Google search into any number of applications, the release of the GDS SDK has caused a noticeable stir.

According to Microsoft Watch, Mark Lucovsky, one of Microsoft’s key Windows architects, has defected to Google.

John Battelle talks about a paid search backlash this morning … I don’t know how you all feel out there, but I sense a backlash of sorts building toward paid search.

Yep, Yahoo! is 10yrs old today, ahh… makes you think of scabby knees and catapults no? (jumpers for goalposts…)

Terry Semel, Yahoo’s Chairman and CEO has been whispering sweet nothings in Wired’s ear about Yahoo’s strategy and where it differs to Google.

Yahoo is making a foray into the area of contextual search with the launch of their new utility Y!Q.

Sid Yadav reveals the results of a survey he has been compiling for months now. More than 3500 participants shared their views on the search engines.

Jason Kottke is reallly hot under the collar after the 60 minutes piece on Google last night. He’s upset because 60 minutes used the following quote from John Battelle…

Two surveys by the Pew Internet & American Life Project, indicate that, “by the end of 2004 blogs had established themselves as a key part of online culture”.

On Monday, July 26, 2004, the major search engines were hit by a variant of the MyDoom virus. This particular version of the virus sniffs out email addresses and domains from infected computers and proceeds to query the major search engines in order to locate more addresses attached to the discovered domain.

Yahoo has announced they will be increasing the storage capacity of its email service. The changes are to be implemented today, June 15, 2004.

A new Google hack appearing at Lushe.net allows users to designate a favorites list and have Google search only the sites within the list. Glen Murphy, a web developer who has completed a number of successful web experiments, created the hack.

The gruesome beheading video of Nick Berg has become the most queried item in search engines, according to Terra Lycos’ Weekly Top 50. The site which initially aired the video, Muntada al-Ansar, was 3rd on Lycos’ list.

A tip from astute WebProNews reader William Hourihan revealed that someone had put up Nicholas Berg’s beheading video for sale and bought Google ads for it. The ads have either been pulled or the advertiser ran out of money for the day.

Google’s legally enforced “quiet period,” a result of their IPO filing, may have stifled news of a purchase search engine leader Google has made.

Google finally announced their IPO after months of rumor and suspense leaving the world hungry for news about Google. But what will Google’s status as a public company mean to the practice of optimizing your website for Google?

Continuing the California Senator Challenges Gmail story that appeared here, Senator Liz Figueroa has drawn up a bill that would require member consent in order to place contextual ads within Gmail mailings.

Mike Giles, previously of Vitria.com, has created a site/utility that takes bookmarking websites to a whole new level, the level of personalization. As the search industry and the web as a whole moves towards personalization, Furl is offering a web application that has the idea of a personalized web at heart.

A recent Onion article, “Yahoo Launches Soul-Search Engine,” made satirical claims that Yahoo launched a soul-searching engine.

More and more, people are using multiple words when they perform Internet searches. The frequency of single word searches has reduced significantly.

Online retail giant Amazon has entered the search engine wars with their own search engine. Called A9, Amazon’s search is built around the Google search engine and uses AdWord placements, but the similarities stop there.