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Within A Year, Facebook Triples Its Advertiser Base

Within A Year, Facebook Triples Its Advertiser Base

By Jordan McCollum June 24, 2009

I know you’re tired of hearing the same old “the economy is going down the tubes” sob story, so I brought you something different today—a company that’s actually increasing its advertiser base. And not just any company—a social media company (and you know how tough it is to really make money there—you know, other thank from VCs).

Global Terrorism Database Made Public
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It isn’t an accident; the world’s largest database of terrorism attacks has been made available for researchers of all types.

Google Analytics for Tracking Google Base Referrals

Tracking referrals from Google Base can be difficult and confusing.

Google Base Changes Vertical Search Results
Google Base has a bunch of search verticals, mini search engines built on data uploaded to Base, and they’ve changed the results format of those search engines. The old:

Froogle Shops For A Frugal Experience

Google has rebranded their moribund shopping engine from Froogle to Google Product Search, and changed its look to match other Google pages.

SES: Making The Most Of Shopping Search Feeds

Let’s be blunt: Getting your products listed in the shopping search engines is a tedious, cyclical, pain-in-the-butt process. But it’s also necessary if you want to get the most out of online retail. At the Search Engine Strategies Conference in New York, those in the know spill what they know about shopping search optimization.

Google News Played by Foreign Sources?
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Take a look at Google News U.S. and how many obscure foreign news sources are linked to. Of course nothing is wrong with this until you realize that the stories these sources are writing about are U.S. based. Looking deeper it’s obvious that some of  the news sites appear to be only writing about these stories in order to get traffic from Google News U.S..

Noteworthy Videos
StuntDubl’s Friday Favorites

I missed last week (My laptop started with the “laptop death rattle” – so it was a scramble to do data backups, find and migrate to a new machine). One of the worst parts of being a solo shop is being your own IT guy. Excuses aside – here’s twice the friday favorite goodness for this week.

PayPal, eBay Crushing Google’s Options
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In terms of traffic growth and market share, it’s just no contest. So many more people hit eBay’s options that Google’s Checkout and Base may as well be invisible.

When Microsoft is beating Google at something, it can’t be a good thing. As Hitwise analyst LeeAnn Prescott noted in her look at how Google Base and Checkout have fared since last summer against eBay and PayPal, Windows Live Expo has a larger market share than Google Base.

Merchants Reject New Google Base Attributes

A couple of weeks ago, the Google Base team announced a change: it claimed that it was

Houston, We Have Google MLS Listings

With an ongoing lawsuit brought by the Department of Justice in the background, realtors have been under pressure to open their listings so online-only brokers can deliver them to prospective home buyers.

Google Does Podcasting

Google Base now has a podcast section, along with a special promo page asking podcasters to upload their casts to Base.

Google’s Digital Frame Gift

As it does this time every year, Google has sent out its holiday gifts for top earning AdSense publishers.

The October Hunt For Google Base
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Froogle’s replacement, Google Base, has been missing in action from the Google search results, but some sleuthing may have turned up the elusive service.

Social Media Club – Getting On First Base

If you enjoy talking about things like Flickr, Vizrea, YouTube, BlueDot, LinkedIn, WordPress, TypePad, MySpace, or if you’re someone involved in building such you probably would enjoy Chris Heuer’s new Social Media Club.

Google Base Scrubs Its Face

The homepage for Google Base received a mild makeover in order to improve its usability, particularly by bulk uploaders who can enhance its value by placing a lot of items in Base in one go.

What is Your Asia Strategy for the Global Customer Base?

Something new happened in mid-2006 – five out of the top ten websites listed by Alexa (based on traffic for the previous three months) were Asian. Four of those were Chinese.