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Google Celebrates the Barcode

Google is celebrating the invention of the bar code today, with its latest doodle. There is an interesting history of the barcode available on Wikipedia, which of course is the top natural result in Google's search results for barcode (which you are taken to upon clicking the doodle).

Google's Mobile, Print Ad Advantage: Barcodes

Shades of the nearly-forgotten barcode scanning CueCat, and Japanese business cards, add up to a old yet new strategy for Google.