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Advertisers to Use Banners Less?
A report from Borrell Associates claims that next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. A summary for the report says:
Internet Advertising Doing Quite Well
By Chris Crum
Internet advertising revenues reached a total of $21.2 billion last year! That's billion. That is according to IAB, who published PricewaterhouseCoopers' Internet Advertising Report earlier this month. That is also 26% higher than the previous year.
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